We're Exclusive to the Accounting Industry
Build Your Firm is a website development and practice development firm dedicated to the accounting industry. We offer a proven practice development system that enables accountants to operate practices at higher profit margins, realize higher hourly fees, and operate the practice with less stress. Our website development services are designed to generate leads via search engine optimization and operate more efficiently.
Build Your Firm also provides continuing education training to thousands of accountants each year on marketing, selling, and practice management topics.
Our core Accounting Marketing Services Include:
Build Your Firm was established in 2003 to help tax accounting firms across the country learn how to market their accounting practices and operate at profit margins nearly twice the industry average. Contact us today at 888-999-9800 x-1 to learn how we can help your accounting practice grow and thrive.
Both Hugh and Dawn were terrific and gave attendees good background info and tips on what needed to be done in the crazy world of online marketing.
I really liked most the referral multiplier effect concept introduced, and it's effect on profitability. i.e., 5 bad clients leads to 12.5 bad clients, which are 50% the profitability of good clients. Hadn't thought about it like that. I also liked the 4 major traits of good clients. DSQ is excellent--I put it to use last night, as a matter of fact. really liked the prospect profile steps. how to stay on the path, and not get sidetracked. never thought about separate websites for separate service lines. also liked the proposed transition process--i.e., A,B,C,D, determine the traits of A, how can D become A, how to approach the D's. Awesome. Love it.
Your program works, support is great, I am happy to have been working with you for over 5 years. Keep it up.
Prospects have given good reviews of the web site when calling in. The content has just enough information to let the prospect know we are professional and can help, without overloading them with details. Within 60 days my web site has risen to the top 2nd or 3rd position in Google's organic search (impressive). My site has also risen to the top 1st or 3rd position in the Google "Local Business Results" for key words commonly used by prospects in my area.
Covered some basic materials, but also pointed out key areas to focus on to drive people to your website.
Qualify Your Prospects First
When a prospect calls your firm and immediately launches a series of questions, who is in control of the discussion? As the rainmaker for your practice, the rainmaker should be in control of the process. By asking qualifying questions and seeking to understand your client’s need before answering their questions, you can quickly gain control of the dialogue and establish yourself as the authority.
Selling Your Personal Brand: What To Be Aware Of Every Day
When David was a small boy his father asked him, “What do you want to be when you grow up?” David thought about it for a minute and answered, “I don't know what I want to be, but I know that I DON'T want to be a salesman.” “That's too bad,” his father responded. “Because, whatever you WANT to be, you HAVE to be a salesman.” It is so true. You are always selling. You sell your services, your ideas and, most importantly, you sell yourself. No matter what you do for a living, you are a salesperson. So what will help you succeed in this world of “sales”? Let's take a look at how branding can help you sell yourself more successfully.
Today you will encounter countless opportunities to quit. It might be that a business proposal you hoped would come through will fizzle. You might have an argument with your spouse. You might lose an investment. Disaster might knock on your door any one of a thousand different ways. The only question is what you are going to do about it. Will you pick up your marbles, go home and declare that the game is unfair? Will you believe that you must just not be meant for success — that you are a loser that can’t get a break? Or will you decide to persist in your struggle, educate yourself and seek the answers you need?
Stop Wasting Your Money on Yellow Page Advertising
If your goal is to attract more small business clients, then stop wasting your limited advertising budget on yellow page advertising. That’s because there are more effective means to target small business owners and generate a higher return on investment. Over the next few years, the traditional yellow page providers will start milking this cash cow because it’s becoming less relevant. That’s right, the companies that sell advertising and then distribute those enormous books are investing their money on the internet. In fact, they are spending money with Google and Yahoo. That’s because consumers and small business owners are more apt to use the internet rather than hunt thru the traditional yellow pages.
Why Do Accountants Get Paid Last?