What You'll Learn

Our system teach accountants how to use a value pricing methodology that significantly increases hourly realization, how to close clients with less effort, how to sell on a consultative basis. In effect, all the things we were not taught in accounting school.

This program focuses on efficient marketing, pricing and selling for accountants. It is broader in scope and highly modern as compared to other programs on the market. It will teach you how to generate higher quality leads using inbound marketing techniques. We recommend against cold call telemarketing and hiring a sales representative. We fundamentally believe that the accountant is the best person to sell their accounting services and we train and provide extensive support in this regard.

Available in 2 Formats:

• Live Webinar- Live event, no travel, highly interactive, two 1/2 day web sessions.
• Home Study - Full recorded version of program to watch at your leisure.

Register now for an upcoming program on the right.

Or call us at 888-999-9800, x-1.

Download Our Program Outline

Please click here to dowload a PDF of the Program Outline for the Accounting Marketing Program. By reviewing this outline you will get a section-by-section outline of all the topics covered in this comprehensive marketing program for accountants. Learn More

Should you have any questions about the topics covered in the program, please contact Nita Sabo at 888-999-9800 x-1 for more information.

Call us at 888-999-9800, x-1.

Optional Self Study Format

The Accounting Marketing Program is available in a self study format. This is a great option for people who wish to get started immediately or can’t attend a live webinar. This covers all of the same content as the live webinar - It’s a replica, no content is missed.

How It Works

Our self study program is delivered right to your computer via streaming video – on your demand. After you complete the self study program, if you would like to attend a live program at a later date, you can at a nominal price. By attending you will receive the guarantees and 11 CPE credits.

What’s Included

Once you order our self study program, you will receive the following: 1 program binder 1 presentation binder Complete library of forms, documents and agreements Online streaming video of program – delivered on your demand (available for 1 year) Instructions for gaining access to view the online streaming video Toll free support to assist you with questions or elements of the program

Cost

Investment in Yourself & Future

Watch it as often as you want for one year, for $1,099.

Or call us at 888-999-9800, x-1.

Allan Ratafia, CPA
Co-Founder of Build Your Firm, Inc.

Allan left Price Waterhouse & Co. in 1993 to form his own accounting firm, Ratafia & Co., CPA’s, PC. Today, Allan's practice now has over 600 accounting and tax clients and operates with a lean staff. Today, the inflow of new clients is very healthy and has forced Allan to turn away clients that do not fit a specific client profile. Recognizing this overflow of business is precisely what led him to launch Build Your Firm.

Allan routinely conducts seminars and workshops for business clients, other accounting firms and continuing education courses. Last year, he spoke on behalf of Build Your Firm at annual conferences for the National Society of Accountants (NSA), National Planning Corporation (NPC), Cambridge Investment Research and a regional meeting for the National Association of Small Business Accountants (NASBA). For his own accounting practice, Allan has conducted sessions for Pfizer, Yahoo!, Provident Bank, Regeneron Pharmaceuticals, 24/7 Real Media, Exodus Communications and many more.

Allan has a Masters degree in Taxation from Baruch College and a BS in Accounting from New York University. He is a member of the American Institute of Certified Public Accountants, New York State Society of Certified Public Accountants, and the National Association of Public Accountants.

Hugh Duffy, MBA
Co-Founder of Build Your Firm, Inc.

Hugh has more than twenty years of marketing experience working in the consumer packaged goods, internet media, publishing and professional services industries. Prior to joining Build Your Firm, he was the Vice President of Internet Marketing for Business & Legal Reports (BLR), a publisher of state/federal laws for employers. Prior to BLR, Hugh was a Director with a publicly traded global internet media company, 24/7 Real Media, responsible for Business Development and Strategic Partnerships.

The foundation of Hugh’s marketing background is fourteen years of consumer packaged goods marketing with Schick, Nabisco, Clorox, and Coca-Cola. During this period, he had the opportunity to manage well known brands like Schick, Nabisco Shredded Wheat, Cream of Wheat, Milk-Bone, Clorox, Fresca, Mello Yello, and many other familiar brands.

Hugh has a MBA degree in Marketing from the University of Rochester and BS in Finance from the University of Maryland. While at Maryland, Hugh was on a golf scholarship as a Terrapin and his college coach was Fred Funk, PGA Tour player.

See Hugh's Recommended Reading List for small business owners.

Dawn Hendrixson
Director of Marketing

Dawn graduated from Elon College with BA in Psychology. She has over 18 years of diversified marketing experience across a broad range of industries including banking, publishing, internet media and professional services industries. While she enjoys in all areas of marketing, she has a particular interest and expertise in new media technologies, internet marketing, website development and social media marketing.

Prior to Build Your Firm Dawn was Marketing Communications Manager for a bank where she was responsible for mass media communications, direct mail marketing and Web initiatives for the bank. Prior to the bank, she was Director of Marketing for eBuild.com, a division of business-to-business publisher Hanley-Wood, LLC. While there Dawn was part of the team that was responsible for launching Hanley-Wood’s Web division and bringing the company’s award-winning magazines online, including industry leader BUILDER Magazine.

In her spare time, Dawn enjoys spending time with her husband and two sons. Her favorite way to spend free time is reading, cooking for family and friends or tending to her ever-growing garden.

Register now for an upcoming program on the right.

Or call us at 888-999-9800, x-1.

Pricing

The fee for the Accounting Marketing Program online webinar is listed below, along with the payment and program details.

Online Webinar: $1,299  

Additional Details

Payback & Guarantees: The program pays for itself after you acquire only one business client, which is typically achieved right away; often before your credit card bill is paid for the program fee. In addition, the program guarantees $40,000+ in new business within one year. Further, you can listen to half of the program and then request a full refund.

Deposit: If you are registering more than 15 days in advance, a $500 deposit is required to reserve your spot and the balance is due 15 days in advance of the program. If you are registering less than 15 days in advance, the full balance is due at the time of registration. Supporting program materials will either be shipped to you or you can download them immediately.

If you register and run into a conflict later, you can defer your enrollment to a future program but the deposit is non-refundable.

Prerequisites: None.
Program Level: Basic.
Advanced Preparation: None.
Delivery Method: Group - Online.
Recommended CPE: 11 credits.

Register now for an upcoming program on the right.

Or call us at 888-999-9800, x-1.

Two Money Back Guarantees

We're so sure you'll love our program that we provide two money back guarantees.

$40,000+ in new billings within one year (Payback of more than 30 times your investment)

The webinar is delivered in two half day sessions. If you are not satisfied after the first session, notify us by 6PM EST on the first day and we'll issue a full refund (watch 50% of the program at no risk).

The program pays for itself after you acquire only one business client, which is typically achieved right away; often before your credit card bill is paid for the program fee.

Register now for an upcoming program on the right.

Or call us at 888-999-9800, x-1.