FOR IMMEDIATE RELEASE
BUILD YOUR FIRM ANNOUNCES ALLIANCE WITH THOMSON REUTERS
Both businesses will work together to offer new opportunities to their customers
MADISON, CT and DEXTER, MI, October 20, 2009 — Build Your Firm , a full-service accounting marketing and practice management firm for accountants , announced today a newly formed alliance with the Tax & Accounting business unit of Thomson Reuters , a leading provider of integrated tax and accounting software and services. The alliance supports cross promotion of complementary products and services between the two organizations.
“Our new alliance with Thomson Reuters Tax & Accounting is a huge step in the right direction in regards to providing the profession with a more extensive array of products and services. Our goal is always to offer as much helpful, relevant information as we can to help firms succeed,” stated Allan Ratafia, president of Build Your Firm, Inc. “
In turn, we are pleased that Thomson Reuters will also be promoting our services to their customers, who can greatly benefit from our programs.” “Build Your Firm is lead by true thought leaders—focused on advancing the accounting profession via tested and proven marketing and practice development programs,” stated Scott Fleszar, senior director of marketing for Thomson Reuters Tax and Accounting. “As such, we are excited about the alliance and moving forward with cross promotional efforts.”
Both Build Your Firm and Thomson Reuters share the same core goals for the alliance, including:
Expanding presence and visibility within the small business accounting segment
Supporting complimentary products and services that enable accounting firms to operate more efficiently and effectively
Augmenting respective partner programs to include more of the profession’s thought leaders and visionaries Build Your Firm’s alliance with Thomson Reuters officially launched on September 23, 2009.