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With the Build Your Firm marketing system, you will generate leads from higher quality businesses that yield $200 - $300 per hour, even amongst very small businesses. Our modern approach to lead generation utilizes a diversified approach to deliver a mix of new and existing businesses.
Because we do NOT advocate cold call telemarketing and do NOT recommend you hire a sales representative, the upfront costs to implement our program are much lower than other programs on the market.
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We offer our Accounting Marketing Program in both a live, high energy workshop and as a self study format. Both programs cover the same marketing system, but we believe the live program is a better learning environment for most people. In addition, the live program provides 11 CPE credits and comes with two money back guarantees. If you are serious about developing your practice and would like to learn from industry experts, the BYF Accounting Marketing Workshop is well worth your time and investment.
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Build Your Firm’s Accounting Marketing Workshop is instructed by the owners of Build Your Firm, Allan Ratafia and Hugh Duffy. We do not hire professionals to instruct our program.
Allan Ratafia is a practicing CPA and licensed financial advisor. He began his career at Price Waterhouse and has a Masters in Taxation.
Hugh Duffy is a marketing professional with an MBA in Marketing. The foundation of his background is consumer packaged goods marketing working for companies like Nabisco, Schick and Clorox. His marketing background is complemented with internet media (24/7 Real Media) and business-to-business publishing experience.
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Between 15 - 30 professionals attend our Accounting Marketing Workshop each session.
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We advocate and teach accounting firms how to use a series of modern methods that generates higher quality leads, identify if that business is worth pursuing and then manage that business for optimal efficiency and profits for your firm. Our systematic approach uses a diversified marketing approach so your practice is not overly reliant on one method and will deliver a steady flow of leads. For example, BYF’s lead generation system does not rely on cold call telemarketing for lead generation.
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Our program works well for both new and established firms. The age of the practice does not matter. Most of the accounting firms that we work with are small accounting firms generating less than $2 million in fees seeking to acquire annuity-based business clients. Many tend to be sole practitioners that want to acquire more small business clients, but some have multiple partners.
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Absolutely. Our marketing system is working for accountants from Alaska to Florida, Puerto Rico to Canada. Large cities and rural areas. And yes, we also get requests from Australia and New Zealand.
Our marketing platform uses tried and true marketing principles that will work in your area. These principles will work for accounting firms operating a practice in a bedroom community to major metropolitan areas.
Our program is provided in English and is not bi-lingual. If you need to provide bi-lingual marketing, you will need to augment the secondary language locally. For example, we have on occasion implemented bi-lingual direct mail (English/Spanish) and websites with the assistance of accounting firm clients.
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You can read or listen to testimonials on our website at http://buildyourfirm.com/testimonials.htm. If you are still not convinced, give us a call and we will put you in touch with accountants who have participated in our programs.
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You don’t. Our Study from Home Program provides the same marketing system as the live program, but with the convenience of learning from home. However, the live program is a richer and more effective learning environment, and we strongly recommend that you attend a live program if you can.
Marketing is the key to every successful business! As a firm that works exclusively with accountants, we understand that most accountants don’t know how to use marketing to generate leads from small business owners. That’s because business-to-business marketing is not a class that is taught to accountants in college. And when you work for an accounting firm after college, it’s not taught there either. Whether you have an established practice that wants to acquire a steady flow of new business clients, or are brand new, our marketing system will help you acquire new business clients with less effort.
BYF’s marketing system is broader in scope than other programs on the market and is taught by an accounting practitioner that has used this system to develop his own successful practice. If you are serious about developing your practice and would like to learn from industry experts, the BYF Accounting Marketing Workshop is well worth your time and investment. In fact, the program provides 11 CPE credits and comes with two money back guarantees.
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At our Accounting Marketing Workshop, you will learn a comprehensive marketing system that will generate leads from higher quality businesses that yield $200 -$ 300 per hour even amongst small businesses. Our modern approach to lead generation utilizes a diversified approach to deliver a mix of new and existing businesses. You will also learn how to:
- Generate leads using modern methods from small business owners that you want to attract into your practice
- Explain the “true value” of your services, even amongst QuickBooks users
- Recognize what the prospect really wants and close with less effort
- Acquire “annuity based” business clients
- Keep your headcount and office space to a minimum
- Develop a business that is not highly dependent on you, the owner, doing the work
Because we do NOT advocate cold call telemarketing and do NOT recommend you hire a sales representative, the upfront costs to implement our program are much lower than other programs on the market.
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We provide two money back guarantees with our Accounting Marketing Workshop. The first guarantee enables you to audit half the program, and if you are not satisfied, for any reason, we will refund your fee. The second guarantee ensures that you will acquire at least $40,000 in new business within one year if you follow our system, or your money back.
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The live workshop provides 11 CPE credits.
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Yes, it is a jam packed day, but you will get all the tools you need to succeed in growing your practice and acquiring new clients at higher fees. Our breaks are very short and we do a “working” lunch to make the most effective use of your time.
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We offer complementary coaching (within reason) to any professional who purchases our Accounting Marketing Program. Our comprehensive coaching services are provided in the Quarter Million Dollar Program.
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Our Accounting Marketing program is taught in a DIY approach. Most accountants do need our website development services to effectively implement the marketing program. Other than the website, most have all the tools to become successful.
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