Marketing for Accountants and CPAs

  • Accounting Websites
  • Marketing for Accountants
  • Outsourced Marketing
  • Accounting Marketing Program
  • Accounting Practice Development Programs
  • Client Reviews
  • Articles

We're Exclusive to the Accounting Industry

Build Your Firm is a website development and practice development firm dedicated to the accounting industry. We offer a proven practice development system that enables accountants to operate practices at higher profit margins, realize higher hourly fees, and operate the practice with less stress. Our website development services are designed to generate leads via search engine optimization and operate more efficiently.

Build Your Firm also provides continuing education training to thousands of accountants each year on marketing, selling, and practice management topics.  

Our core Accounting Marketing Services Include:

Build Your Firm was established in 2003 to help tax accounting firms across the country learn how to market their accounting practices and operate at profit margins nearly twice the industry average. Contact us today at 888-999-9800 x-1 to learn how we can help your accounting practice grow and thrive.

 

Steve Mueller
Very good presentation and topic. Could have been longer to go into more depth on how to get clients of choice, especially for new practices and in these tough economic times. Also how should one determine the clients they want to serve and the niche to specialize in?
Jim Adkinson
I attended your last Accounting Marketing Program and just wanted to follow up. Thus far it has far exceeded my expectations. I opened my firm doors on Monday immediately after attending your program the prior Friday. I can gladly say that I have acquired approximately $17K in new business since then in less than 2 months. I am a likely candidate for a practice management course in the near future as the actual work flow is hampering my prospecting and sales process. Thanks again for the program.
Earl Walters
Material was well presented.
Richard Eisberg
I was very interested in some of your ideas of web design and placement in engines
Barbara Albert
This program was really useful as a thorough overview of marketing and how the pieces fit together. As a small firm trying to work our own marketing plan, this gave a lot of outlines for how to proceed more effectively in areas we have not addressed yet. The speaker did a good job flowing with the slides. I appreciated that the pitch for a more thorough program seemed proportional in the webinar. This is a good step off point for our marketing here. Thank you.
Gary Johnson
I attended the accounting marketing program in 2007 and it put $100,000 net (per year) into my pocket. After attending the program a second time, I will now realize an extra $500,000 in my pocket (per year). Guess I should have listened closer the first time around. I highly recommend this program.

These are just a small sample of our reviews. Please view all of our reviews here.
Qualify Your Prospects First
When a prospect calls your firm and immediately launches a series of questions, who is in control of the discussion? As the rainmaker for your practice, the rainmaker should be in control of the process. By asking qualifying questions and seeking to understand your client’s need before answering their questions, you can quickly gain control of the dialogue and establish yourself as the authority.
Selling Your Personal Brand: What To Be Aware Of Every Day
When David was a small boy his father asked him, “What do you want to be when you grow up?” David thought about it for a minute and answered, “I don't know what I want to be, but I know that I DON'T want to be a salesman.” “That's too bad,” his father responded. “Because, whatever you WANT to be, you HAVE to be a salesman.” It is so true. You are always selling. You sell your services, your ideas and, most importantly, you sell yourself. No matter what you do for a living, you are a salesperson. So what will help you succeed in this world of “sales”? Let's take a look at how branding can help you sell yourself more successfully.
Persistence
Today you will encounter countless opportunities to quit. It might be that a business proposal you hoped would come through will fizzle. You might have an argument with your spouse. You might lose an investment. Disaster might knock on your door any one of a thousand different ways. The only question is what you are going to do about it. Will you pick up your marbles, go home and declare that the game is unfair? Will you believe that you must just not be meant for success — that you are a loser that can’t get a break? Or will you decide to persist in your struggle, educate yourself and seek the answers you need?
Stop Wasting Your Money on Yellow Page Advertising
If your goal is to attract more small business clients, then stop wasting your limited advertising budget on yellow page advertising. That’s because there are more effective means to target small business owners and generate a higher return on investment. Over the next few years, the traditional yellow page providers will start milking this cash cow because it’s becoming less relevant. That’s right, the companies that sell advertising and then distribute those enormous books are investing their money on the internet. In fact, they are spending money with Google and Yahoo. That’s because consumers and small business owners are more apt to use the internet rather than hunt thru the traditional yellow pages.
Why Do Accountants Get Paid Last?

Upcoming Events

Key Things Your Website Should Do
8/7/2014
Improve Lead Generation Quality via Niche Development
8/13/2014
More Leads from Your Website - PPC, Remarketing, Blogging
8/19/2014
Get Paid Faster - How to Shrink AR and Control When you Get Paid
8/21/2014
Accounting Marketing Program
9/17/2014 - 9/18/2014

Build Your Firm, Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding sponsors may be addressed to the National Registry of CPE sponsors, 150 Fourth Avenue North, Nashville, TN 37219-2417. Website: www.nasba.org.