Marketing Services
Marketing done right is the key to building a successful accounting practice. Building a professional, functional website is one step in that building process. Too many firms stop there and never use additional marketing tactics to their advantage. Our website package comes with all the additional marketing tools and features so your practice doesn't get caught in that trap.
Search Engine Optimization
Every site we develop is search engine optimized. Search engine optimization (SEO) is the process of improving the volume and quality of traffic a website receives from search engines. While search engine optimization sounds simple and easy to do, it takes considerable planning, knowledge, work and takes time to deliver results.
Search engine optimization is mostly technical in nature, combining source code programming with business marketing, web site architecture, visual presentation, persuasion copy writing, and some other disciplines woven into the fabric of a website. We employ many of these techniques when we optimize your accounting firm website.
Pay-Per-Click Advertising Set Up and Management
Pay-per-click advertising on the major search engines like Google and Yahoo is an important element in ensuring a website’s success. It is the fastest and surest way to launch your website onto the internet, and ensure that prospective clients notice you.
Pay-per-click advertising can ensure you first page positioning on the major search engines, within days of going live.
It is a powerful tool that will get you noticed - fast.
And with Build Your Firm as your partner you get the expertise of having trained Certified Google AdWords Professionals and Yahoo Search Marketing Ambassadors on your side.
Pay-per-click advertising delivers an ad for your services to the exact people searching for accounting, tax and financial services. When a person types a keyword into the search bar, the search engine delivers a set of results based on that keyword.
Along with the organic or non-paid listings returned by the search engine there are ads returned as well. The clicks in pay-per-click come when the person searching clicks on one of these ads and is taken to the advertiser's website.
Our service includes setting up your targeted internet marketing campaign on the Google and Yahoo advertising networks, and working with you to determine the keywords, the geography and the budget we will be targeting for your practice. In addition our service includes continual monitoring to ensure your campaign is performing properly.
Email Newsletter
Our newsletter management tool can help you provide regular, consistent, personalized communication to your clients and potential clients so you can stay front and center in their minds. Not to mention it provides you with an opportunity to cross sell your other services to clients who might not otherwise know the types of services you offer.
We will provide a backend interface that will help you manage the list of those who have signed up for the newsletter. To make things even easier, you can use the financial planning and tax tip articles that are already part of your site to create the newsletter content
Seminar or Event Promotion Sign-Up
We can set up a page that promotes your seminars, conferences, training classes, or events for you, or alternately we can give you direct access to manage this for yourself. If the event is a paid event, we can also incorporate a shopping cart feature to management the payment collection process.
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Marketing Services
