Press Release

FOR IMMEDIATE RELEASE

Contacts:

BUILD YOUR FIRM LAUNCHES SELLING SKILLS PROGRAM FOR ACCOUNTANTS

MADISON, CT, June 3, 2011 —Build Your Firm, a full-service marketing
and practice development business for accountants, announced the availability of its newest product, “Mastery Selling Skills for Accountants,” a step-by-step training program uniquely tailored for accountants who wish to dramatically improve their selling and closing skills before they meet with prospective clients.

This training program was developed by Allan Ratafia, president of Build Your Firm and owner of Ratafia & Co., CPAs, PC. This proven system is the same approach Allan uses in his own accounting practice.

This educational training program was developed because most accountants are never provided with sales training – while in college or working for larger accounting firms. In other industries, sales training is a standard educational program provided to new hires and developing professionals. Even though there are selling skills training programs on the market, none are specifically designed for accountants.

“Over the past few years, we have heard from accountants around the country that the soft economy has made it even more difficult to close new clients and justify the true value of their accounting services,” said Allan. “This educational training program is designed to help accountants in small firms better communicate the value of their services, justify the fees and close prospects with less effort.”

For more information, visit Mastery Selling Skills for Accountants.

About Build Your Firm

Established in 2003, Build Your Firm is dedicated to the tax and accounting profession. Build Your Firm works with accounting professionals all over the United States to help them learn how to market, price, and sell their services. The firm’s proven accounting marketing system helps accountants acquire business clients with ease, operate at higher hourly realization rates and profit margins, and achieve true work-life balance. For more information, visit BuildYourFirm.com or call 888-999-9800 x1.