Outsourced Marketing vs. Other Practice Development Programs

Other practice development programs on the market yield lower profit margins and lower firm valuations. If you are satisfied with “average” profit margins and “average” valuations, then these are an option for you. By average, we mean the other practice development programs will yield profit margins of 30% - 40% for your accounting practice and when you ultimately sell your practice, the firm will be worth 1.2 – 1.3 times gross fees.

With the approach that Build Your Firm takes, our practice development system yields dramatically higher profit margins (50% - 70%), higher rates of efficiency, and higher valuations when you decide to sell (higher than 1.3 times gross).

Key Differences (vs other practice development programs)

Other practice development programs on the market are heavily reliant on cold call telemarketing for lead generation, which is a form of outbound marketing (aka – push marketing). Cold call telemarketing used to be very effective and novel 20-30 years ago. However, this approach to lead generation has been overly used, and abused, to the point that it is seldom effective any more. Putting this in perspective, how do you like it when some firm telemarkets you at the office? Or said another way, when is the last time you purchased something from a cold call telemarketer?

In our experience, leads generated from cold call telemarketing are often more expensive to generate and the appointment is more transactional. In other words, the prospect that results from telemarketing has done very little on their end to express interest in your accounting services, is more price sensitive, much harder to close, and is harder to retain. As a result, the ROI from telemarketing is lower than the marketing that Build Your Firm provides in the Outsourced Marketing Program.

The Build Your Firm Outsourced Marketing Program relies on inbound marketing methods, which persuade the prospect to call your office. As a result, the initial dialogue with the prospect is much more consultative and easier to close. In fact, the process is so easy that we train you how to discuss your services in a consultative manner after the lead is generated. And by teaching you how to sell your services, this enables you to avoid hiring a sales representative (aka – Customer Service Representative), which is a big expense for a small accounting firm.

The lead generation method and avoiding the cost of hiring a Customer Service Rep are just two examples of how our program is different than other programs. At the end of the day, Build Your Firm’s Outsourced Marketing Program is the only practice development system designed to deliver a higher valuation for your accounting practice.

If you have an accounting practice and want a higher multiple when you ultimately sell it, then consider this three year program. Call us at 888-999-9800 x1 to discuss your situation or simply complete an application to be considered further.

Read More About the Quarter Million Dollar Program

• Outsourced Marketing Program versus Buying an Existing Practice
  
  
• Outsourced Marketing Program versus Other Practice Development Programs Practice
  
  
• What will I learn in the Outsourced Marketing Program?
  
  
• What are Accountants Saying About This Program?
  
  
• What is the Outsourced Marketing Program?
  
  
• Back to Outsourced Marketing Home