http://www.buildyourfirm.com/articles.htm BuildYourFirm.com Articles en-us Sat, 04 Feb 2012 00:00:00 EST http://blogs.law.harvard.edu/tech/rss mkt@buildyourfirm.com (Dawn Hendrixson) Copyright © Build Your Firm, Inc. All right are reserved. http://www.buildyourfirm.com/article.htm?id=ag0jzobx Why Accountants Should Consider Blogging By Hugh Duffy A blog can be a powerful part of your online marketing toolkit, as well as your general communications program. If you want to take... Fri, 20 Jan 2012 08:26:38 EST http://www.buildyourfirm.com.com/article.htm?id=ag0jzobx http://www.buildyourfirm.com/article.htm?id=3ia5zjy0 By Hugh Duffy Could your practice use more customers? If so, think Google Places. Google reports that 97% of consumers today search for local businesses online, so having a virtual... Fri, 20 Jan 2012 08:28:28 EST http://www.buildyourfirm.com.com/article.htm?id=3ia5zjy0 http://www.buildyourfirm.com/article.htm?id=xtz9a80e By Hugh Duffy, Build Your Firm What one ingredient must a "rain maker" have to truly be effective? Of course, good rain makers have many skills and attributes that enable... Fri, 17 Jul 2009 10:03:58 EDT http://www.buildyourfirm.com.com/article.htm?id=xtz9a80e http://www.buildyourfirm.com/article.htm?id=5cgsl7r4 Why a Diversified Marketing System is Better We've all seen one hit wonders who get off to a blazing start but never diversify their approach, never connect with their audience, and... Fri, 26 Aug 2011 15:07:27 EDT http://www.buildyourfirm.com.com/article.htm?id=5cgsl7r4 http://www.buildyourfirm.com/article.htm?id=9jm3il0e By Hugh Duffy Is your firm or practice going to the school of hard knocks with cold-call telemarketing? We all know a warm lead is much better than a stone-cold lead,... Tue, 23 Aug 2011 07:08:05 EDT http://www.buildyourfirm.com.com/article.htm?id=9jm3il0e http://www.buildyourfirm.com/article.htm?id=5rq3i4a8 By Hugh Duffy Today, social media is playing a bigger role in how consumers make decisions about whether to buy a product or service. Social media provides a platform for everything... Thu, 07 Jul 2011 08:35:04 EDT http://www.buildyourfirm.com.com/article.htm?id=5rq3i4a8 http://www.buildyourfirm.com/article.htm?id=6nd4i3mh By Hugh Duffy We're all familiar with high-pressure, hard-sell salesman who won't take no for an answer until the client's or customer's check is written. While most accountants probably aren't very... Tue, 24 May 2011 10:00:08 EDT http://www.buildyourfirm.com.com/article.htm?id=6nd4i3mh http://www.buildyourfirm.com/article.htm?id=mjsei9uf By Hugh Duffy When was the last time you called a client just to find out what's new or different? Accountants in small firms should pay more attention to the frequency of... Fri, 18 Feb 2011 14:25:52 EST http://www.buildyourfirm.com.com/article.htm?id=mjsei9uf http://www.buildyourfirm.com/article.htm?id=fzehcb3v By Hugh Duffy About a decade ago, in the heyday of firm consolidation, giants such as American Express gobbled up several firms a month - and all of them weren't large;... Fri, 18 Feb 2011 14:30:20 EST http://www.buildyourfirm.com.com/article.htm?id=fzehcb3v http://www.buildyourfirm.com/article.htm?id=zd9mv2jr By Hugh Duffy While Facebook, MySpace and Twitter build friendships and followers, LinkedIn focuses on business communications and relationships. Through LinkedIn Answers, relationships are made with peers in a... Fri, 18 Feb 2011 14:23:41 EST http://www.buildyourfirm.com.com/article.htm?id=zd9mv2jr