<?xml version="1.0" encoding="ISO-8859-1" ?>
 <rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom">
  <channel>
   <title>Build Your Firm Accounting Marketing Articles</title>
   <link>http://www.buildyourfirm.com/articles.htm</link>
   <description>BuildYourFirm.com Articles</description>
   <language>en-us</language>
   <lastBuildDate>Fri, 30 Jul 2010 00:00:00 EDT</lastBuildDate>
   <docs>http://blogs.law.harvard.edu/tech/rss</docs>
   <managingEditor>mkt@buildyourfirm.com (Dawn Hendrixson)</managingEditor>
   <copyright>Copyright © Build Your Firm, Inc. All right are reserved.</copyright>
   <atom:link href="http://www.buildyourfirm.com/rss_articles.php" rel="self" type="application/rss+xml" />
   <item>
    <title>Investing in an Accounting Firm Marketing System</title>
    <link>http://www.buildyourfirm.com/article.htm?id=jdf05tyt</link>
    <description>By Hugh Duffy
Accounting firms can no longer be content with doing business on the golf course. In order to retain clients, recruit prospects and capture as many referrals as possible,...</description>
    <pubDate>Tue, 29 Jun 2010 11:30:28 EDT</pubDate>
    <guid>http://www.buildyourfirm.com.com/article.htm?id=jdf05tyt</guid>
   </item>
   <item>
    <title>Starting Your Own Accounting Firm</title>
    <link>http://www.buildyourfirm.com/article.htm?id=s4vqkjlc</link>
    <description>By Hugh Duffy
If you have kicked around the idea of starting your own accounting practice and think you are ready, then this article is for you. 
To avoid many...</description>
    <pubDate>Mon, 10 May 2010 13:06:57 EDT</pubDate>
    <guid>http://www.buildyourfirm.com.com/article.htm?id=s4vqkjlc</guid>
   </item>
   <item>
    <title>Avoid Being All Things to All People</title>
    <link>http://www.buildyourfirm.com/article.htm?id=umivl3qp</link>
    <description>Trying to be all things to all people is one of the biggest mistakes accountants make in marketing and managing their practice. It's virtually impossible to meet the needs of...</description>
    <pubDate>Mon, 10 May 2010 13:09:49 EDT</pubDate>
    <guid>http://www.buildyourfirm.com.com/article.htm?id=umivl3qp</guid>
   </item>
   <item>
    <title>How Small Accounting Firms Can Get the Most Out of LinkedIn</title>
    <link>http://www.buildyourfirm.com/article.htm?id=lc6yb34v</link>
    <description>By Hugh Duffy
Among social media channels, LinkedIn is still considered the most helpful to building business because it retains a more professional demeanor than Facebook and Twitter, while offering a...</description>
    <pubDate>Mon, 10 May 2010 13:17:53 EDT</pubDate>
    <guid>http://www.buildyourfirm.com.com/article.htm?id=lc6yb34v</guid>
   </item>
   <item>
    <title>Starting Your Own CPA Firm</title>
    <link>http://www.buildyourfirm.com/article.htm?id=2kyax39x</link>
    <description>By Hugh Duffy
If you have kicked around the idea of starting your own accounting practice and think you are ready, then this article is for you. 
To avoid many of...</description>
    <pubDate>Wed, 05 May 2010 11:36:49 EDT</pubDate>
    <guid>http://www.buildyourfirm.com.com/article.htm?id=2kyax39x</guid>
   </item>
   <item>
    <title>What Do Your Clients Think of Your Practice?</title>
    <link>http://www.buildyourfirm.com/article.htm?id=sfsdeo41</link>
    <description>By Hugh Duffy, Build Your Firm
Do you really know what your clients think of your firm?
If you don't conduct client satisfaction surveys, you don't really know your organization's strengths,...</description>
    <pubDate>Mon, 19 Apr 2010 14:20:44 EDT</pubDate>
    <guid>http://www.buildyourfirm.com.com/article.htm?id=sfsdeo41</guid>
   </item>
   <item>
    <title>Top Trends for Small Accounting Firms in 2010</title>
    <link>http://www.buildyourfirm.com/article.htm?id=r502hwgu</link>
    <description></description>
    <pubDate>Fri, 09 Apr 2010 11:05:38 EDT</pubDate>
    <guid>http://www.buildyourfirm.com.com/article.htm?id=r502hwgu</guid>
   </item>
   <item>
    <title>The Marketing Paradigm Continues to Change</title>
    <link>http://www.buildyourfirm.com/article.htm?id=c2rqyelh</link>
    <description>By Hugh Duffy
It amazes me how much marketing continues to change. At conferences that I recently attended, I was amazed at examples of how many companies have embraced inbound...</description>
    <pubDate>Fri, 09 Apr 2010 11:03:54 EDT</pubDate>
    <guid>http://www.buildyourfirm.com.com/article.htm?id=c2rqyelh</guid>
   </item>
   <item>
    <title>Trust Marketing</title>
    <link>http://www.buildyourfirm.com/article.htm?id=suwzqq2k</link>
    <description>It's Time to Make a Paradigm Shift in Your Approach to Marketing
By Hugh Duffy, Build Your Firm
Traditional approaches to marketing and lead generation are becoming less, and less effective. That's...</description>
    <pubDate>Mon, 04 Jan 2010 08:36:27 EST</pubDate>
    <guid>http://www.buildyourfirm.com.com/article.htm?id=suwzqq2k</guid>
   </item>
   <item>
    <title>Your Network Is Becoming MORE Valuable</title>
    <link>http://www.buildyourfirm.com/article.htm?id=8grjbrgf</link>
    <description>By Hugh Duffy, Build Your Firm
With the advent of professional networking tools like LinkedIn, your network of trusted business relationships and friendships is becoming a wonderful resource for new...</description>
    <pubDate>Mon, 04 Jan 2010 08:22:03 EST</pubDate>
    <guid>http://www.buildyourfirm.com.com/article.htm?id=8grjbrgf</guid>
   </item>
  </channel>
 </rss>
