North Florida

Goal:

Increase recurring revenues by a net of 10%+ per year (+$25,000 – 30,000 annually) from small business clients and non-profits.  I was not interested in targeting once-a-year tax return business. 

Background:

In April, Marc acquired a practice in Gainesville, Florida.  Shortly after integrating the acquired practice with his own practice, Marc contacted Build Your Firm (BYF) about learning to organically growing his practice using a turnkey marketing program towards the end of the year. 

While Marc was genuinely interested in growing his practice and was intrigued with BYF’s program, but he was skeptical that the program would be a waste of time, money, and full of platitudes. 

Results:

BYF’s Level I Practice Development program met Marc’s expectation and provided the turnkey program he was seeking.  The diversified marketing program was clearly provided in a do-it-yourself format to generate leads from local businesses.  And, the approach that BYF provided for “justifying the value” of accounting services was simple and concrete, yet compelling. 

Immediately after the workshop, Marc elected to outsource the internet marketing to BYF and manage the other aspects internally.  The in-house components required commitment and consistent effort. 

According to Marc, “the results from this program have been fabulous.  Our 10%+ growth was blown away.  Our annual growth is 30%+ over the year-earlier period.  By following the BYF Practice Development program, we receive a steady flow of leads from the internet, direct mail, telemarketing and referrals.  And the sales approach that they teach resonates with all types of business clients.” 

Even after the workshop, “BYF has been an excellent resource for practice development information.  They quickly respond to my requests and are not pushy about selling their extra services.”

BYF has been a major contributor to my success.  I have recommended BYF to other accountants and will continue to do so because their program works.   

PRACTICE DEVELOPMENT COACHING FOR ACCOUNTANTS – If you would like to operate at a higher level, call BYF at 888-999-9800.