Internet Marketing for Accountants
Stop Wasting Your Money on Yellow Page Advertising
If your goal is to attract more small business clients, then stop wasting your limited advertising budget on yellow page advertising. That’s because there are more effective means to target small business owners and generate a higher return on investment.
Improve Your Marketing ROI
Think about it, how many yellow page providers are in your local area? Too many…
As a small business owner, what do you do when the yellow page books are delivered? In reality, most are quickly deposited into the local dumpster and one book may be placed into the file cabinet or into the copy center. That’s because businesses can use the internet to hunt for whatever they need and the yellow page book is becoming obsolete.
And if you are truly hunting for something, the internet will enable you to obtain more information prior to picking up the phone. Rather than calling several businesses and leaving a message, the internet enables you to find a better match for your specific search. And if a small business owner is hunting for an accountant online, your website should be more effective at communicating the services that you offer, what your qualifications are, and the types of clients you currently service. This is much better than a tiny yellow pages ad.
Here are eight reasons why you should stop wasting your money on yellow page advertising:
By Hugh DuffyHugh Duffy is co-founder and chief marketing officer of Build Your Firm, a practice development and marketing company for small accounting firms. Hugh has more than thirty years of marketing experience. He is the consummate marketing coach for accountants and takes pride in the impact that it has on their practice, and lives.