Why Accountants Need an Email Marketing Service
Whether you're an accountant, CPA, or tax professional, making an email newsletter part of your digital marketing plan helps you stand out from competitors, expand your visibility, and boost your bottom line. Unfortunately, many businesses still aren't getting it right regarding how they send and manage their accounting email newsletter. Let's explore how an email marketing service can help you regularly touch base with clients and potential clients with an email newsletter.
Why Email Marketing Works for Accountants
Email marketing for accountants is the top way to grow your accounting practice. Email is ever-accessible by most internet users, whether via desktop, laptop, or smartphone. And although email is a decades-old digital tool, more users join the rest of us every year in logging on to communicate via email.
Email marketing is effective because, when properly executed, it allows you to stay in contact with your target audience. That means customers remain informed of current services, new services, or timely news like updated tax deadlines or when it's time to make quarterly tax payments.
While people may scroll past a post on social media, an email is rarely received without an action taken by the recipient
And while people may scroll past a post on social media, an email is rarely received without an action taken by the recipient. Unfortunately, many people use their personal email to communicate with their business email contacts. This approach dramatically limits the efficacy of any email communications that you send.
Why Using a Personal Email Address to Market is Limiting
Sending information to your email list from a personal account poses several issues that a professional email service does not. For example, services like Gmail prevent you from customizing emails with color and logo branding, which means your emails do not stand out. Another issue is keeping up with your contacts and emails sent. It is impossible to know which emails ended up in a contact's spam folder (a common problem with unrecognized personal email), nor can you measure the success of your campaign. Doing so is a significant benefit of using an email marketing service.
Sending information to your email list from a personal account poses several issues that a professional email service does not.
Why Accountants Need an Email Marketing Service
If you're ready to stop using personal email to communicate with clients, or you want to implement email marketing, you may feel overwhelmed. That's where email marketing software for accountants comes into play.
You can quickly implement an effective email marketing program by using an email marketing service designed exclusively for accountants and CPAs. Still, you can further simplify marketing your products and services by creating better emails quickly. And the issue of not being able to track the success of your email marketing efforts is eliminated. A quality email marketing service can provide data to show measurable parameters. That allows you to track who signed up, opened an email, clicked on a link you included in an email, and unsubscribed from your email list. Information like this can help you design an optimal email marketing campaign so that you're sending emails regularly but not too often.
The Best Email Marketing Services for Accountants
Where do you find the right type of email marketing service for your accounting firm? First, you want a service that caters to accountants and CPAs. They will know how to map an effective marketing strategy because they understand what you do, what your customers need, and how to attract new customers to your business.
For example, some of the best email marketing platforms offer free email marketing tools with some stipulations. For example, some companies allow you to send emails to up to 2000 addresses for free with limited design and analytic tools. Why would they offer this for free? They hope you will like the free version and as your business grows, use their premium services. For example, when your email list grows and you need to send marketing materials to more than the maximum number of addresses allowed for free. Or perhaps you want to use other premium features like enhanced design options or analytics.
Others provide an email marketing platform as a free service if you have an accounting website hosted with them. This type of service is an optimal way to implement an email marketing campaign because many will offer content to go along with the service. For example, a company catering exclusively to accountants may offer accounting newsletter templates. That can streamline sending email campaigns or customized content that you can send to add value to the emails your current and prospective clients receive.
Even if you already use email marketing for your firm, a comprehensive service designed specifically for accountants will enhance your email marketing performance.
There are many companies from which to choose. Still, once you find the right one for your accounting or CPA firm, you will reap the benefits of a comprehensive email marketing service. And even if you already use email marketing for your firm, a comprehensive service designed specifically for accountants will enhance your email marketing performance.