Accounting for Jewelers

Mariel Diaz comes from a family of jewelers and worked on both the craft and sales sides, as well as tackled the accounting. While she didn't set out to start an accounting practice, she now has a virtual firm that focuses exclusively on jewelers, with a client base of small independent designers, makers and wholesalers as well as some franchises. In this episode of Accounting Marketing Doesn't Suck, host Hugh Duffy talks with Mariel about how her firm has evolved, the biggest pain points of jewelers and what marketing tactics have worked for her firm. Join us!

Guest Bio

Mariel Diaz, founder, Accounting for Jewelers @accountingforjewelers on Instagram & Facebook

Mariel founded Accounting for Jewelers in 2013 and is managing director of the firm. They partner with jewelry businesses throughout the U.S. for bookkeeping, compliance and advisory work. Mariel oversees service operations, creates courses and applications, develops and implements the company's long-term initiatives to sustain the jewelry industry, and works directly with clients for advisory services. She was previously a GIA Graduate Gemologist, Certified Bench Jeweler and German-trained Gemstone Carver before she became an accountant.