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Advertising Agency Accounting Niche Expertise

Advertising Agency Accounting Niche Expertise


by Hugh Duffy

Advertising Agency Accounting Niche Expertise

Are you tired of trying to be a jack of all trades?

Trying to provide a boutique service while at the same time processing work for every type of business that walks in the door is nearly impossible. And it leaves you vulnerable to competing on price because you are a commodity service.

On the other extreme, Basinger CPA focuses on Advertising Agencies nationwide. In fact, they prefer to work virtually. Their target audience is:

  • Digital Marketing Agencies
  • Sports Marketing Agencies
  • Public Relations and Communications Agencies
  • Advertising Agencies

In many cases, Basinger CPA provides outsourced CFO, benchmarking coaching, and proactive tax coaching to their agency clients. Occasionally, the agency just wants accounting oversight and tax reduction coaching.

To support their niche, Basinger CPA has several videos and white papers to educate prospective clients. And they provide a free tax planning book offer as well.

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Hugh Duffy, BYF CEO and Co-Founder

Hugh is the consummate marketing coach for accountants and takes pride in the impact that it has on their practice, and lives. Hugh has more than thirty years of marketing experience. Since 2003, he has been teaching accountants on how to improve their marketing and make more money from their accounting practice.