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Are You Putting Your Best Foot Forward?

Are You Putting Your Best Foot Forward?


by Hugh Duffy

a picture is worth a thousand words

With regard to your website, are you putting your best foot forward? Does it telegraph your message and persuade prospects to call your office?

If a picture is worth a thousand words, what does your website say about your accounting practice…

If 65% of your prospects are visual learners, how well does your website create a favorable and memorable impression on prospective clients?

In most cases, there is room for improvement. Maybe lots of improvement.

Accounting Website Design

As accounting websites have become commoditized to complete them quicker, most website developers have developed computerized DIY website development systems. The trade-offs are seldom mentioned but important to know. In the end, you have fewer design options and your accounting website looks just like your local competitors.

By using a cookie cutter accounting website provider, here are the tradeoffs you are implicitly making:

  • Limited customization options and functionality
  • Stock images that don’t represent your local area or you
  • Limited support (like calling Google, good luck)
  • Minimal to no SEO-friendly features
  • Lower website traffic and fewer leads

Build Your Own Brand Identity


If you would like a unique looking website that creates the right first impression, then contact Build Your Firm (BYF). Build Your Firm believes that your website look different with compelling content and create a lasting first impression.

Build Your Firm is the leader in niche and custom website development for accounting firms. Today BYF supports over 40 niche websites which are designed around the type of accounting firm you want to develop. We also design websites by the type of firm that you are, multi-partner CPA, sole practitioner, enrolled agent, bookkeeper, and payroll providers. We understand your world and don’t push you into a mass produced website development system for DIY accountants.

To illustrate, here are several examples of websites by firm type:

If you want a unique looking website and develop your own brand that is different from your local competitors, contact Build Your Firm at 888-999-9800 x1. We won’t push you into a one size fits all template website.

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Hugh Duffy, BYF CEO and Co-Founder

Hugh is the consummate marketing coach for accountants and takes pride in the impact that it has on their practice, and lives. Hugh has more than thirty years of marketing experience. Since 2003, he has been teaching accountants on how to improve their marketing and make more money from their accounting practice.