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Attracting Diamonds in the Rough - Niche Marketing

Attracting Diamonds in the Rough - Niche Marketing

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by Hugh Duffy

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Attracting Diamonds in the Rough - Niche Marketing

Is there a special type of client that has hidden characteristics and exceptional future value but is extremely hard to find? In other words, you are uniquely suited to meet their needs and if a couple more stumbled upon your firm, then the word of mouth advertising would start to form...

Metaphorically, here is an example of a CPA that has very unique talents but finding these clients requires a non-traditional marketing approach. That's where online marketing excels when done right. Yes, online marketing provides you with ways to attract your diamond in the rough.

Mark Feinsot is a CPA who has these unique talents. Mark happens to be a chief pilot and flight instructor and he understands the extensive documentation required to qualify for tax breaks and deductions on airplanes. His knowledge base in the aviation industry makes him very attractive to aircraft management companies, fractional owners, flight crews, and private owner operators.

Aviation Acctg niche

To attract pilots, flight crews and air transportation companies, we will use the power of the internet make them aware of Mark's expertise and unique talents.

If you have something unique in your background or are passionate about something and want to develop a specialty, call Build Your Firm and we will guide you down this path like we just did for Mark.

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Hugh Duffy, BYF CEO and Co-Founder

Hugh is the consummate marketing coach for accountants and takes pride in the impact that it has on their practice, and lives. Hugh has more than thirty years of marketing experience. Since 2003, he has been teaching accountants on how to improve their marketing and make more money from their accounting practice.