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Avoid the "One Size Fits All" Website

Avoid the "One Size Fits All" Website

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by Hugh Duffy

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Have you ever wondered why accountants are so willing to accept the cookie cutter approach to a website?

Often, your website is the first opportunity to create an impression and it seldom is a good first step. By all means, the bar across the accounting industry has been raised but there are still many practices that don't have a website, or it poorly represents the type of accounting firm that they are.

To me, the purpose of the website is to generate leads for your practice, "brand" your firm gradually over time and help you operate more efficiently. In other words, a website for a bookkeeping firm should look very different than a payroll firm. And a sole practitioner tax accountant should look different than a large CPA Firm with 5-10 partners and many staff members. And a boutique CPA Firm that focuses on non-profit accounting will look very different than an accounting firm focused exclusively on IRS Tax Resolution. That's why custom website development is so important to creating the right, first impression and growing your accounting practice.

If you'd like a custom website designed around your accounting practice, call Build Your Firm. The monthly price is extremely reasonable and we will take responsibility for designing it around your unique set of services.

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Hugh Duffy, BYF CEO and Co-Founder

Hugh is the consummate marketing coach for accountants and takes pride in the impact that it has on their practice, and lives. Hugh has more than thirty years of marketing experience. Since 2003, he has been teaching accountants on how to improve their marketing and make more money from their accounting practice.