Content Marketing and Link Building - Great Articles| |
Link building is still a vital component of search engine marketing, and content marketing. Below are two articles which explain the role of link building as part of a content marketing approach. The second article looks at link building as a longer term equity building investment into your website domain (URL address), thus creating higher visibility within the major search engines.
Here are some tips to obtain more inbound links to your accounting firm website(s).
1. WordPress Blog - Having a WordPress blog integrated into your website (placed on the same URL) and posting 2-3 articles per month will attract people searching online for information and generate inbound links. Your blog posts need to be insightful, educational and thought provoking to generate lots of natural inbound links from readers you don't even know (organic links).
2. Local Listings - Get your accounting firm listed for free in Google+, Yelp, Bing Local, Yahoo Local, YP.com and other local listings. These profile listings provide a link back to your website. Many accounting firms are too lazy to complete this task even though it is essentially a free yellow pages ad.
3. Guest Blogging - Becoming a guest blogger on someone else's website becomes a source of links back to your website, especially from your byline.
4. Write a Column - Local newspapers and local websites are starving for content from subject matter experts like yourself. Volunteering to write a monthly article (or quarterly) for a local publication can become a source of inbound links, and generate awareness for your accounting firm. Many local newspapers have print and online editions. The online editions can become a source of inbound links from your byline back to your website.
A small investment in content marketing will generate long term benefits for your lead generation and client acquisition programs.