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Developing Reputation as Best Accountant in Town

Developing Reputation as Best Accountant in Town


by Hugh Duffy

5 star review

Developing a stellar reputation matters.

Your reputation as a business has a direct impact on the prices you can charge, how many leads you receive per month, referrals, talent acquisition, and retaining staff.

In today’s world, a small business’s reputation exists in the form of online reviews. It sounds simple but it’s true. According to research, 97% of prospects look online for local businesses and generally trust what others have posted about your accounting practice. Think about it, how many times have you used Google or Yelp to determine where you go on vacation. The same process happens locally for doctors, lawyers and even accountants. Everybody is trying to avoid a bad experience.

In some cases, a prospect might type your firm name into Google to see what pops up and a couple terrible Glassdoor reviews from former employees becomes a deal breaker because it creates doubt.

And having zero online reviews is not good either. Nobody likes mystery meat. In fact, zero reviews creates questions and a lack of confidence.

To generate more positive reviews on Google and Yelp, Build Your Firm has developed two solutions:

Content Marketing in a Box

An integral component of this program is designed to dramatically increase your Google Reviews and local reputation. In fact, many accounting practices become recognized by Expertise and Clutch as one of the best accounting firms in town.


In addition to getting paid on autopilot from your existing clients, BizPayO prompts existing clients to post reviews onto Google Reviews, which accelerates your growth.

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Hugh Duffy, BYF CEO and Co-Founder

Hugh is the consummate marketing coach for accountants and takes pride in the impact that it has on their practice, and lives. Hugh has more than thirty years of marketing experience. Since 2003, he has been teaching accountants on how to improve their marketing and make more money from their accounting practice.