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Does Your Website Look Like Your Competitor?

Does Your Website Look Like Your Competitor?


by Hugh Duffy

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Have you wondered why your website looks the same as your local competition? Does it annoy you that the website you previously purchased looks the same as every other accounting firm in town.

It is called industry consolidation, which has happened across many industries from medical practices to restaurants and even the grocery industry. That’s right, the major players in grocery are Walmart, Target, Costco and Amazon (who owns Whole Foods).

Gradually over time, one competitor gradually buys the independents and the world looks like CVS and Walgreens. The locally independent pharmacies are gone.

The problem is that accounting practices are independently owned and franchising has not really worked well within the accounting industry. And, each accountant wants to operate their own accounting/tax practice different than the guy down the street. While they may use the same tax software in conjunction with QuickBooks, the clients they service and how they operate their back office are very unique.

Pre-designed Accounting Website Design Template Tradeoffs

As accounting websites have become commoditized to lower the price and complete them quicker, the website developers have developed computerized DIY website development systems. The trade-off is that the end result is homogenized. Yes, the website development is quicker. In the end, you have fewer design options and search engine optimization becomes a nightmare. By using a DIY accounting website provider, here are the tradeoffs you are implicitly making:

  • Limited customization options (rigid design, boring text, image restrictions, etc.)
  • Limited functionality (few options to personalize)
  • Limited support
  • Minimal to no SEO-friendly features
  • Limited analytic capabilities
  • Lower website traffic and fewer leads

Search engine optimization and computerized DIY website development systems don’t mix very well. They are like oil and water.

Build Your Own Brand Identity

If you would like a unique looking website that stands out and is unique, then contact Build Your Firm (BYF). Build Your Firm fundamentally believes that your website should be graphically independent and look unique from the other accounting firms in town so you can build your own brand.

Build Your Firm has been independently owned since 2003 and we don’t buy into the one size fits all approach. In fact, Build Your Firm was started by a practicing accountant, Allan Ratafia, and is the leader in custom and niche website development. Today BYF supports over 40 niche websites which are made from scratch and designed around the type of accounting firm you want to develop. And, we do the search engine optimization for you.

Build Your Firm fundamentally believes that marketing is about “differentiating” your accounting practice (your brand promise) and making it totally unique. Yes, this approach takes more work and time on our end.

If you want a custom looking website and develop your own brand that is different from your local competitors, contact Build Your Firm at 888-999-9800 x1. We won’t push you into a one size fits all template website.

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Hugh Duffy, BYF CEO and Co-Founder

Hugh is the consummate marketing coach for accountants and takes pride in the impact that it has on their practice, and lives. Hugh has more than thirty years of marketing experience. Since 2003, he has been teaching accountants on how to improve their marketing and make more money from their accounting practice.