Filling a Gap in the Market: Scott Zarret of CPAacademy.org – CPE Disruptor| |
In this episode of Accounting Marketing Doesn’t Suck, Hugh Duffy talks with Scott Zarret, CPA, founder and president of CPAacademy.org, the largest free CPE and continuing education provider for the accounting profession. With 25,000 members and growing, the company has 1,400 recorded webinars from a variety of accounting thought leaders and influencers.
Tune into to listen to Scott talk about his early days selling cost segregation studies – and how the realization to provide free content to prospects through webinars fueled his highly successful educational platform, CPAacademy.org. Learn about the site’s business model, how free content can generate more leads than a paid site and why Scott is a pioneer and disruptor in the accounting education space.