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Huge Potential with Niche Marketing: Hedge Funds

Huge Potential with Niche Marketing: Hedge Funds

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by Hugh Duffy

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Huge Potential with Niche Marketing: Hedge Funds

About six or seven years ago, I received a phone call from a website client of ours who wanted to develop a niche. The concept was that there were many high net worth investors who were considering investing in hedge funds, but there was no solid regulatory oversight of hedge funds. And if a CPA Firm could provide Hedge Fund Administration, it would provide more credibility to the financials. Yes, it was pre-Madoff who was arrested on December 11, 2008. To me, the concept made tons of sense and marketing this niche on the internet was perfect.

To strengthen the niche idea, this CPA had a brother with extensive experience in this area. The background included stints at Peat Marwick and then working directly for two hedge funds.

We helped bring to life with their newest Hedge Fund Administration service website. After the Sept 15th deadlines for tax extensions, I will talk in more depth with this firm and write a couple of articles on their story. This niche has rocked their world and they are now pursuing a couple more niche websites to mine for the next pot of gold. Stay tuned.

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Hugh Duffy, BYF CEO and Co-Founder

Hugh is the consummate marketing coach for accountants and takes pride in the impact that it has on their practice, and lives. Hugh has more than thirty years of marketing experience. Since 2003, he has been teaching accountants on how to improve their marketing and make more money from their accounting practice.