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Insights From Real CPAs: The Benefits of Outsourcing Your Marketing


by Hugh Duffy


John Siebert is a Columbus, OH CPA who has been working with Build Your Firm for the past 11 years. John has used almost all of the Build Your Firm services from our accounting websites to niche marketing, to finally enrolling in the Outsourced Marketing Program.

Before starting with Build Your Firm, John, self-admittedly, had a practice with a lot of room to grow. "We were very small," John explains in this video. "Basically anyone who walked in the door who was willing to pay my fees I took as a client." Over the 11 years he has worked with BYF, this has drastically changed, "one of the big things we have now, having worked with BYF, is now I can be picky about who I work with. I don't have to chase dollars."

John turned to BYF to help him grow his practice because of the range of services we were able to offer. "The combination of the entire platform, between internet marketing, the website marketing, and being able to target very specific niches," are all things John cited as reasons for choosing BYF.

And, does he recommend our services to others? "I can't rave enough," John said. "I would absolutely recommend the program. I am very pleased with the value we've gotten. When we partnered with BYF I was a $70,000 practice, maybe tops sales. We will now do very close to a million this year. We've been able to grow 10-30% a year since we started doing this process with BYF 11 years ago."

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Hugh Duffy, BYF CEO and Co-Founder

Hugh is the consummate marketing coach for accountants and takes pride in the impact that it has on their practice, and lives. Hugh has more than thirty years of marketing experience. Since 2003, he has been teaching accountants on how to improve their marketing and make more money from their accounting practice.