Marketing in a Bilingual Society| |
To broaden the appeal of your accounting practice, have you considered proactively communicating that your firm speaks multiple languages? Or is a well kept secret?
With the power of the internet, building a bridge to multiple communities can be an effective marketing tactic to pull in a large and emerging market that may be under-served in your local community.
To walk both sides of the aisle, here is a CPA Firm in Orlando FL that is proactively marketing it's firm to English and Spanish speaking business owners. If large utilities can become multi-lingual, isn't time for you to consider embracing the broader community and making this a marketing point of difference. In other words, take a lesson from Donald Trump's campaign and embrace this audience into your practice.
You might be surprised how much opportunity exists out there for your practice by removing the blinders.