Pricing in Advance is DIFFERENT than Value-Pricing

Dec 17 2018 |

by Hugh Duffy

Pricing in Advance is DIFFERENT than Value-Pricing

In this discussion with Michelle Golden, learn how she is helping Top 100 CPA Firms embrace pricing in advance holistically.

In this podcast, Michelle goes into detail on how pricing in advance is truly different than the industry practice of value pricing and fixed fees. As she says, insurance companies can provide advance pricing for all kinds of protection against hurricanes, fires, floods and yet CPA Firms can't provide this... why not?

She also goes into managing the scope of an engagement, why you should be providing your clients with more choices, and more.

Truly, an inspiring interview well worth listening to.

Hugh Duffy, BYF CEO and Co-Founder

Hugh is the consummate marketing coach for accountants and takes pride in the impact that it has on their practice, and lives. Hugh has more than thirty years of marketing experience. Since 2003, he has been teaching accountants on how to improve their marketing and make more money from their accounting practice.

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