Pricing in Advance is DIFFERENT than Value-Pricing| |
In this discussion with Michelle Golden, learn how she is helping Top 100 CPA Firms embrace pricing in advance holistically.
In this podcast, Michelle goes into detail on how pricing in advance is truly different than the industry practice of value pricing and fixed fees. As she says, insurance companies can provide advance pricing for all kinds of protection against hurricanes, fires, floods and yet CPA Firms can't provide this... why not?
She also goes into managing the scope of an engagement, why you should be providing your clients with more choices, and more.
Truly, an inspiring interview well worth listening to.