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Pricing in Advance: Michelle Golden - Value Pricing Expert

Pricing in Advance: Michelle Golden - Value Pricing Expert


by Hugh Duffy

Pricing in Advance: Michelle Golden - Value Pricing Expert

In this episode of Accounting Marketing Doesn't Suck, Hugh Duffy talks to Michelle Golden, owner of Fore LLC. A business counselor and strategist, as well as a well-known expert marketer, Michelle teaches on a variety of strategic, leadership, pricing, growth and management topics.

Tune in to hear Michelle talk about how pricing in advance is different from value-pricing (and why she bristles at that term), why defining the scope of every engagement is critical to pricing in advance, and why pricing for worth always involves an exploration of purpose with clients. Join us!

Listen to Episode 008

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Guest Bio: Michelle Golden, CPF

Michelle Golden

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Michelle Golden, CPF, is a growth and profitability strategist, and "value pricing" expert. With a strong background in CPA-firm marketing, she honed subspecialties in pricing and positioning. She currently focuses most on educating CPAs and assisting them to implement new pricing models based upon outcomes they affect, advancing them beyond charging for time spent.

What she does best—differently from others—is energize people while she shows them how to do hard stuff. She clarifies the complicated. She sheds new light and instills confidence. She sets you up to make big progress possible.

Since 1994, she's helped more than 130 firms to grow and become more profitable.

Michelle is recognized industry-wide for her original ideas and success with practical implementation. Some honors:

  • Ten Most Powerful Women in Accounting by Accounting Today
  • 25 Most Powerful Women in Accounting by CPA Practice Advisor
  • Top 100 Most Influential People in Accounting by Accounting Today
  • Top 25 Thought Leaders in Public Accounting by CPA Practice Advisor
  • Association for Accounting Marketing Hall of Fame - Michelle holds the International Association of Facilitators' Certified Professional Facilitator (CPF) designation. Her deep knowledge of firm operations and sharp observation skills allow her to grasp a firm's nuances quickly. She then guides firm owners and their teams toward increased business, improved customer interactions, smoother operations, and stronger cultures.
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Hugh Duffy, BYF CEO and Co-Founder

Hugh is the consummate marketing coach for accountants and takes pride in the impact that it has on their practice, and lives. Hugh has more than thirty years of marketing experience. Since 2003, he has been teaching accountants on how to improve their marketing and make more money from their accounting practice.