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Staying Ahead of Technology in the Accounting Industry


by Hugh Duffy


What's the difference between a hard trend and a soft trend? What can accounting firms do to keep themselves relevant in the face of constant, intense change? In this episode of Accounting Marketing Doesn't Suck, Hugh Duffy talks with well-known futurist Daniel Burrus about disruption, technology and how to truly be your clients' trusted advisor by being an anticipatory problem-solver. Join us!

Guest Bio

Daniel Burrus is considered one of the world's leading futurist speakers on global trends and disruptive innovation. The New York Times has referred to him as one of the top three business gurus in the highest demand as a speaker.

He is a strategic advisor to executives from Fortune 500 companies helping them to develop game-changing strategies based on his proven methodologies for capitalizing on technology innovations and their future impact. He is the author of seven books, including The New York Times and Wall Street Journal best-seller Flash Foresight, as well as the international best-seller Technotrends. His latest book, The Anticipatory Organization: Turn Disruption and Change Into Opportunity and Advantage, is an Amazon #1 Hot New Release for Business.

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Hugh Duffy, BYF CEO and Co-Founder

Hugh is the consummate marketing coach for accountants and takes pride in the impact that it has on their practice, and lives. Hugh has more than thirty years of marketing experience. Since 2003, he has been teaching accountants on how to improve their marketing and make more money from their accounting practice.