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Turning Tired CPA Practice into Rapidly Growing: Mark Patten

Turning Tired CPA Practice into Rapidly Growing: Mark Patten

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by Hugh Duffy

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Turning Tired CPA Practice into Rapidly Growing: Mark Patten

Originally from Houston, Texas, Mark Patten spent a majority of his career working as a global CFO for large financial institutions in New York City. His plan, however, was to move back to Texas after his youngest child went to college and buy a flourishing accounting practice, which he did in 2014. In this episode of Accounting Marketing Doesn't Suck, Hugh Duffy talks to Mark about why he chose to purchase a practice as his entry strategy into public accounting, what it was like to buy and take over a 40-year-old, prominent firm in Dallas and how marketing allows him to be selective when working with clients.

Listen to Episode 04:

Guest Bio: Mark Patten, CPA, President at McKinnon Patten & Associates, LLC

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Mark Patten specializes in tax planning and strategies for high net worth individuals and small to mid-size owner-operated businesses. Mark also specializes in business valuation for purposes of tax planning and strategic transactions. Mark is a CPA licensed in Texas with ABV designation. Mark has an MBA with concentration in Finance from Duke University and a BBA in Accounting from the University of Houston.

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Hugh Duffy, BYF CEO and Co-Founder

Hugh is the consummate marketing coach for accountants and takes pride in the impact that it has on their practice, and lives. Hugh has more than thirty years of marketing experience. Since 2003, he has been teaching accountants on how to improve their marketing and make more money from their accounting practice.