Using Blogs Effectively to Improve Your Accounting Practice
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Blogs that are "integrated" into your website are an effective tool to grow your accounting practice.
By integrated, I mean the website domain address is the same as your website. The blogging software that we recommend is WordPress. Typically, the blog posts are questions that your existing clients ask and similar types of clients should be thinking about.
The benefits of using a blog that has the same branded look as your website and uses the same website domain address are:
- Higher placements in Google, Bing and Yahoo
- Higher brand awareness for your accounting firm
- Opportunity to establish yourself as a subject matter expert for a particular service or industry
Below are some examples of other accounting firms that are using blogs effectively:
Blog for BP Oil Spill Claims along the Gulf Coast
Blog for Medical Practice Accounting – Doctors, Dentists and Medical Businesses
Blog for QuickBooks Accounting Services
Blog for Faith-Based Organizations
Blog for Farmers and AgriBusiness
In each of the cases above, the blog focuses on a niche set of accounting services and establishes the firm as experts in understanding the struggles that the reader faces, the unique set of rules and regulations they are facing. And by working with an accounting firm that understands these unique challenges, they are able to attract clients from a broader geographic area and less likely to compete on price, which we all hate.
After tax season, you should consider adding a blog to improve the QUALITY of your accounting practice.
