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Using Blogs Effectively to Improve Your Accounting Practice

Using Blogs Effectively to Improve Your Accounting Practice


by Hugh Duffy

Using Blogs Effectively to Improve Your Accounting Practice

Blogs that are "integrated" into your website are an effective tool to grow your accounting practice.

By integrated, I mean the website domain address is the same as your website. The blogging software that we recommend is WordPress. Typically, the blog posts are questions that your existing clients ask and similar types of clients should be thinking about.

The benefits of using a blog that has the same branded look as your website and uses the same website domain address are:

  • Higher placements in Google, Bing and Yahoo
  • Higher brand awareness for your accounting firm
  • Opportunity to establish yourself as a subject matter expert for a particular service or industry

Below are some examples of other accounting firms that are using blogs effectively:

Blog for BP Oil Spill Claims along the Gulf Coast

Blog for Medical Practice Accounting – Doctors, Dentists and Medical Businesses

Blog for QuickBooks Accounting Services

Blog for Faith-Based Organizations

Blog for Farmers and AgriBusiness

In each of the cases above, the blog focuses on a niche set of accounting services and establishes the firm as experts in understanding the struggles that the reader faces, the unique set of rules and regulations they are facing. And by working with an accounting firm that understands these unique challenges, they are able to attract clients from a broader geographic area and less likely to compete on price, which we all hate.

After tax season, you should consider adding a blog to improve the QUALITY of your accounting practice.

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Hugh Duffy, BYF CEO and Co-Founder

Hugh is the consummate marketing coach for accountants and takes pride in the impact that it has on their practice, and lives. Hugh has more than thirty years of marketing experience. Since 2003, he has been teaching accountants on how to improve their marketing and make more money from their accounting practice.