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Using Storytelling in Business - Making That Connection


by Hugh Duffy


What's the best way to nail your next presentation? Start with a story and give your audience a way to connect with you. In this episode of Accounting Marketing Doesn't Suck, Hugh Duffy talks to Tracey Segarra, director of marketing at Margolin, Winer & Evens LLP in New York and Moth GrandSlam storytelling champion. Tune in to hear Tracey talk about what marketing trends she's focused on in 2019 (hint: more video) and why you have to be able to look at yourself critically to be a good storyteller. "People want to do business with people they like," she says.

Guest Bio

Tracey Segarra

Director of Marketing at Margolin, Winer & Evens LLP in New York and Moth GrandSlam storytelling champion Tracey launched her career in NYC as a reporter and editor for local newspapers and national wire services, interviewing assorted politicians, celebrities and criminals. In 2003 she moved into marketing and since 2010, she has overseen the marketing department at Margolin, Winer & Evens LLP, a top 100 accounting and business consulting firm. In 2014, she discovered live storytelling via The Moth Radio Hour and started performing her own true stories at open mics and curated shows all over New York City. She has appeared on The Moth Radio Hour on NPR, the Story Collider and Risk! live show and podcast, is a 3-time NYC Moth StorySlam winner, a Moth GrandSlam champion and the host of a storytelling show based on Long Island, "Now You're Talking!" In her spare time, Tracey gives workshops to organizations, schools and individuals to teach them how to craft effective, compelling stories.

Accounting Marketing Doesn't Suck is produced by Build Your Firm, leaders of marketing for accountants. Questions or Feedback? Email us at [email protected]

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Hugh Duffy, BYF CEO and Co-Founder

Hugh is the consummate marketing coach for accountants and takes pride in the impact that it has on their practice, and lives. Hugh has more than thirty years of marketing experience. Since 2003, he has been teaching accountants on how to improve their marketing and make more money from their accounting practice.