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Want MORE Leads - Try a Free Book Offer

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by Hugh Duffy

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free-book-offerOccasionally, we all stumble upon a website that is so simple and to the point that the light bulb goes on. It sucks us into providing our contact information.

Here is one example where a accountant has effectively used an free book offer and a free consultation to generate leads galore. Yes, the website is optimized in the search engines and is easy to locate but what makes the difference is that this website speaks to the website visitor so quickly. It's simple, to the point, and extremely effective.

If you truly want more leads from the internet from small business owners, consider the free book offer approach that will motivate small business owners to give up their contact information and meet with you 1-on-1. This approach is a classic direct marketing technique that dates back to the old record clubs (Columbia House, CBS, etc.) and Time Life Books. Yes, I am dating myself just a little bit but many of you know the reference.

This particular example is a CPA Firm in Baltimore that is using a paperback book focused on marketing tips.

Consider the free book offer if you want to get in front of more prospective clients. Yes, it takes work to write the book or get one that has been ghost written, get it printed, and fulfill it but if you understand our industry model, it works in the long run.

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Hugh Duffy, BYF CEO and Co-Founder

Hugh is the consummate marketing coach for accountants and takes pride in the impact that it has on their practice, and lives. Hugh has more than thirty years of marketing experience. Since 2003, he has been teaching accountants on how to improve their marketing and make more money from their accounting practice.