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Who Has Time to Market My Firm?

Who Has Time to Market My Firm?


by Hugh Duffy

Who Has Time to Market My Firm?

While most accountants want to grow their accounting practice so their practice is worth more when they decide to retire, they typically lack the time, skills and desire needed to grow aggressively.

  • Lack the Time – Most accountants get sucked into the operational side (back end) of their practice by staff and demanding clients. We all know that the squeaky wheel gets greased. As a result, accountants typically lack the time to aggressively market and generate enough leads.
  • Skills – Let's face it, accountants are technically proficient but not marketing savvy. The road to becoming proficient at accounting and tax has nothing to do with lead generation, reputation management, and branding.
  • Desire – And worst, most accountants simply don't have the desire to peddle their own wares. They enjoy operating in a consultative manner but hate working a crowd.

Why Is Outsourced Marketing growing within the accounting industry?

Outsourced Mkt imageFor most accountants, the market value of your accounting practice is the most important component of your retirement plan. That's right, the value of your accounting practice on the open market is the linchpin to how prosperous the retirement years will be.

Here are some of the other reasons why more accounting firms are outsourcing their marketing function to companies like Build Your Firm:

  1. Marketing is not a core function of the firm and not what we excel at.
  2. It is less expensive to grow with marketing than buying another firm. That's right, outsourced marketing is approximately 50% cheaper than buying someone else's practice.
  3. Outsourced marketing is more sustainable, 365 days out of the year. As a result, the annual new business acquired is higher with a sustained marketing approach than binge marketing for short periods of time.
  4. Partnering with marketing experts yields better results. By partnering with marketing gurus, my practice will become easier to sell, more profitable and worth a higher multiple. It's not about doing more of the same thing, it's about improving our profit margins, hourly realization rates and obtaining a better balanced lifestyle.

If you'd like to learn more about Build Your Firm's Outsourced Marketing Program, then call at 888-999-9800 x1. This program will provide you with the coaching and mentoring needed to acquire new clients, market your practice consistently throughout the year, improve your reputation locally, and dramatically increase your hourly realization rates so your practice commands a higher multiple on the open market.

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Hugh Duffy, BYF CEO and Co-Founder

Hugh is the consummate marketing coach for accountants and takes pride in the impact that it has on their practice, and lives. Hugh has more than thirty years of marketing experience. Since 2003, he has been teaching accountants on how to improve their marketing and make more money from their accounting practice.