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Why You Should Care About Responsive Website Design?

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by Hugh Duffy

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Responsive web design (RWD) is an approach which changes the website viewing experience to fit the viewer's screen size. In other words, the website is designed so that your website is displayed properly to smart phones, tablets, desktop computers and future monitors (e.g., wrist watches, car monitors, Super Hi Definition TVs, etc) and it adjusts on the fly.

Smart phones and tablets are very different from desktop computers. If you've used your smart phone and stumbled upon a website designed only for desktop computers and had to scroll and expand the screen, then you know the issue.

Mobile traffic from smart phone and tablets is exploding. Last year, Americans spent more time online using a mobile app than PC's. Granted, the typical viewing experience is different during daytime hours when your office is open, but the overall point is that the time spent accessing the internet from a mobile device has exceeded traditional PC usage and this trend will continue.

The original web design standard was to design one website for all types of monitors. In phase two, it shifted to one design for desktop computers and another layout for smart phone users. In phase three, web designers are evolving towards a standard that one website is designed but it will morph to the size of the device.

Here are the reasons why you should care?

  1. One Website, Many Devices – In today's world, the customer is king and they expect you to deliver information on their terms using modern technology. And if you can't meet their expectations, they will find another accounting firm that does understand they are using a smaller than normal device.
  2. Google Says – With about 67% market share, Google can move the market and typically has a strong rationale behind it. In this case, Google prefers responsive web design over mobile templates because it's easier for their bot to crawl your website. And, it's more efficient for Google's bot to crawl one responsive website rather than a website with two formats (desktop and mobile).
  3. Adapts to Future Devices – While we don't know what the next popular device size is, we do know that responsive design will display properly for that size in the future. Whether this is smart TV screens or watches or glasses or display monitors in your car.

If you would like a responsive website design for your accounting practice, call us and we'll gladly develop one around your needs.

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Hugh Duffy, BYF CEO and Co-Founder

Hugh is the consummate marketing coach for accountants and takes pride in the impact that it has on their practice, and lives. Hugh has more than thirty years of marketing experience. Since 2003, he has been teaching accountants on how to improve their marketing and make more money from their accounting practice.