Executing an effective local SEO strategy is no easy task. As part of our Content Marketing in a Box service, we’ll implement local SEO strategies to help your accounting firm stand out from the competition.
Why Accountants Need Local SEO
With Google owning over 86% of the online search market share and 46% of Google searches looking for local businesses, it’s no wonder why accountants and CPAs should pay attention to their business in the local SEO landscape.
A good local SEO strategy will optimize your online presence so your firm ranks well in Google searches for accountants in your local area. Investing in local SEO for your firm will also:
- Provide improved and consistent online visibility
- Generate more leads from a better online presence
- Enhance reputation from online reviews
- Build trust and credibility with your audience
- Help your firm stand out from local competitors
Getting all of the local SEO pieces connected can be overwhelming and extremely time consuming. That's why, with our Content Marketing in a Box service, we do all the heavy lifting for you. We'll get your local SEO where it needs to be with an effective online strategy that successfully helps you reach more people, increase your new client acquisition, and build your reputation.
Local SEO for Your Accounting Website
At Build Your Firm, we understand the importance of local SEO and the role it plays in contributing to an effective online presence. Our Content marketing in a Box service includes the following key local SEO strategies:
- Claiming Your Google My Business Profile - We’ll claim and optimize your Google Business Profile to verify your location with Google. We’ll then optimize your content and submit a correctly sized logo, cover and office photos, all of which help improve your local SEO rankings.
- Enhancing your Reputation with Online Reviews - We’ll take the burden away from you and create a custom Email Review Campaign asking your clients for online reviews. Don’t worry, the emails look like they are coming from you and include your branding as well.
- Building your Online Citations - We’ll optimize your key online areas to ensure your NAP (name, address, and phone number) are consistent and correct across the web. Why? Google values accurate information and the result will improve the local ranking for your business.
- Search Engine Optimization – Build Your Firm’s website search engine optimization (SEO) is built into all of our websites from the onset rather than as a add on. As your content marketing coaches, we will make additional adjustments to improve your visibility and gradually improve your firm visibility within Google, Bing, and Yahoo searches.
Build Your Accounting Firm's Online Reputation
We know local SEO for accountants and CPAs because we work exclusively with the accounting industry. Find out how we can help market your accounting firm online with our Content Marketing in a Box program. It all starts with a professional website design.