Accounting Marketing Program Learn How to Build Your Practice

Build Your Firm’s Accounting Marketing Program provides you with a complete system to grow your practice the right way. This system focuses on reliable lead generation using inbound marketing, pricing and selling.

Learn How to Build Your Accounting Practice

• Accounting Marketing Program

• Get the Best Reputation in Town

With Build Your Firm's Outsourced Marketing Program, we will teach you key methods for closing and pricing business, essential practice management techniques, how to retain clients longer, and will help you develop or expand a niche for your practice. We also deliver one on one customized training to assure you are ready to hit the ground running and close new business when the leads begin to stream in. We evaluate your specific practice, geography and growth industries in your area to ensure that you are growing properly.

Program Highlights

View the Program Outline

• 

  Lifelong System for
  Lead Generation

  The Accounting Marketing Program is designed for accounting firms who want a life-long practice development system that delivers an ongoing flow of clients. It's an educational program that delivers a modern system for reliable lead generation, pricing and selling.

  Read More
• 

  Acquire Clients at Higher
  Hourly Fees

  Our system teaches accountants how to use a value pricing methodology that significantly increases hourly realization, how to close clients with less effort, and how to sell on a consultative basis. In effect, all the things we were not taught in accounting school.

  Read More
• 

  Inbound Marketing
  Not Cold Calling

  This program will teach you how to generate higher quality leads using inbound marketing techniques. We recommend against cold call telemarketing and hiring a sales representative. We fundamentally believe that the accountant is the best person to sell their accounting services.

  Read More

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Lifelong System for Lead Generation

Build Your Firm's Accounting Marketing Program is designed for accounting firms that want a life-long practice development system which delivers an ongoing flow of clients. It's an educational program that delivers a modern system for reliable lead generation, pricing and selling. BYF's Accounting Marketing Program will take your practice to another level.

This proven program will show you how to:

• Use a diversified marketing approach to target clients.
• Marketing includes: internet and website marketing, niche marketing, referral marketing, entity marketing, direct mail, social media and outsourced marketing.
• Acquire clients at high hourly fees ($200 -$300 per hour).
• Select clients that prove profitable.
• Close with less effort.
• Justify your fees - even to the QuickBooks user.
• Price services and overcome objections - even in a bad economy.
• Increase the value of your firm so it can sell for more money, later.
• Avoid cold calling.

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Aquire Clients at Higher Hourly Fees

Our system teaches accountants how to use a value pricing methodology that significantly increases hourly realization, how to close clients with less effort, how to sell on a consultative basis. In effect, all the things we were not taught in accounting school.

This program focuses on efficient marketing, pricing and selling for accountants. It is broader in scope and highly modern as compared to other programs on the market. It will teach you how to generate higher quality leads using inbound marketing techniques. Our practice development system helps you command higher fees by learning a step-by-step program that provides $200-$300 per hour on all your work.

×

Inbound Marketing Not Cold Calling

This program will teach you how to generate higher quality leads using inbound marketing techniques. We recommend against cold call telemarketing and hiring a sales representative. We fundamentally believe that the accountant is the best person to sell their accounting services.

This program focuses on efficient marketing, pricing and selling for accountants. It is broader in scope and highly modern as compared to other programs on the market. It will teach you how to generate higher quality leads using inbound marketing techniques.

We recommend against cold call telemarketing and hiring a sales representative. We fundamentally believe that the accountant is the best person to sell their accounting services and we train and provide extensive support in this regard.

What You'll Learn

Our marketing system will teach you how to generate higher quality leads using inbound marketing, client selection, and pricing techniques.

• Market Your Services - Using an inbound marketing system, learn to market your services while avoiding "cold call" telemarketing.
• Realize Higher Fees - With this program, you can earn higher pricing from your clients between $200 and $300 an hour.
• Overcome Objections - Learn how to overcome common objections when you meet with prospects.
• Diversified Marketing - Learn how to grow your firm using internet marketing, social media, direct mail, blogging and email newsletters.
• Close New Clients Easier - Learn how to better communicate the value of your accounting services so that you are able to close new clients using less effort.
• Easily Justify Your Fees - Learn how to justify your accounting fees - even to QuickBooks™ users.
• Increase the Value of your firm - With our guidance you will have the power to increase the value of your firm so it can operate at higher profit margins and sell for a higher multiple in the future (higher than 1.3 times gross fees).

What it Includes

Our new Accounting Marketing Program is delivered right to your computer via streaming video-on-demand. Once you order your online self-study marketing program you will receive the following:

• Access to videos
• Documents to download
• Complete Library of forms
• Toll-Free Support to Assist you with questions or elements of the program

Pricing

For just $1,899 your accounting firm can be on the way to accounting marketing success.

Order Now Request a 7-Day Free Trial

You may opt to pay the full amount of $1,899 at the time of purchase or pay over time with our convenient payment plan (3 payments of $652 each). Supporting program materials will be available for download immediately upon purchase.

What Our Clients Are Saying

• 

  "I was skeptical of the claims BYF makes about how quickly you can grow your practice. After working with Hugh and Alan for a year, my only regret is that I didn't start sooner. We easily doubled our billings in the first 12 months."

  John Siebert
  Siebert & Reynolds CPAs

• 

  "One of the main things I have gained from my experience with (the program) is confidence in your business model, which gives me confidence in attracting new clients."

  Deborah Weir
  Deborah M. Weir, CPA, LLC

• 

  "The Accounting Marketing Program was great. I picked up a lot on how to identify targets and make the initial approach. The course also gave me confidence to talk to the owners of the businesses that I frequent."

  Doug McDougal
  Douglas R. McDougal, CPA, PC

Read More Reviews

Presenters

This program is taught by the founders of Build Your Firm: CPA Allan Ratafia, who uses the system to operate his own accounting practice, and Hugh Duffy, who has over thirty years of marketing experience.

Allan Ratafia, CPA

Co-Founder of Build Your Firm, Inc.

Allan left Price-Waterhouse in 1993 to form his own accounting firm, Ratafia & Co. CPAs, PC. Today, Allan's practice has over 600 accounting and tax clients and operates with a lean staff. Today, the inflow of new clients is very healthy and has forced Allan to turn away clients that do not fit a specific profile...

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Contact Allan

Phone: 1-888-999-9800 x0
Email: allan@buildyourfirm.com

Hugh Duffy, MBA

Co-Founder of Build Your Firm, Inc.

Hugh has more than 20 years of marketing experience working in the consumer packaged goods, internet media, publishing, and professional services industries. Prior to joining Build Your Firm, he was the Vice President of Internet Marketing for Business and Legal Reports (BLR), a publisher of state/federal laws for employers...

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Contact Hugh

Phone: 1-888-999-9800 x151
Email: hugh@buildyourfirm.com

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Frequently Asked Questions

• 1.  Can I learn all that so quickly?

  Yes, it is a jam packed experience, but you will get all the tools you need to succeed in growing your practice and acquiring new clients at higher fees. You also get one year to view the program

• 2.  Do you provide coaching?

  We offer complementary coaching (within reason) to any professional who purchases our Accounting Marketing Program. It is important to us that you succeed and get great value from us.

• 3.  How can you help me generate clients for my accounting practice?

  In a nutshell- this is our expertise. We advocate and teach accounting firms how to use a series of efficient modern methods that generates higher quality leads, identify if that business is worth pursuing and then manage that business for optimal efficiency and profits for your firm. Our system uses a diversified marketing approach so your practice is not overly reliant on one method that drains your cash. Our system is geared to deliver a steady flow of leads so your pipeline is full and new clients are engaging you.

  Marketing is the key to every successful business! A reliable flow of ongoing leads and clients is required for a successful operation. As a firm that works exclusively with accountants, we understand that most accountants don't know how to use marketing to generate ongoing leads from small business owners. That's because business-to-business marketing is not a class that is taught to accountants in college. And when you work for an accounting firm after college, it's not taught there either. Whether you have an established practice that wants to acquire a steady flow of new business clients, or are brand new, our marketing system will help you acquire new business clients with less effort.

  BYF's marketing system is broader in scope than other programs on the market and is taught by an accounting practitioner that has used this system to develop his own successful practice. If you are serious about developing your practice and would like to learn from industry experts, the BYF Accounting Marketing Program is well worth your time and investment.

• 4.  How is the Accounting Marketing Program delivered?

  The Accounting Marketing Program is delivered online with streaming video, downloadable documents and forms. We are also available for questions.

• 5.  How is your program different from others?

  With the Build Your Firm marketing system, you will generate leads from higher quality businesses that yield $200 - $300 per hour, even amongst very small businesses. Our modern marketing method utilizes an efficient approach to deliver a mix of new and existing businesses so you have a life-long system for lead generation. In addition we teach you practice management techniques like closing, client selection, pricing, etc. all to run an efficient and profitable practice. Also, we do NOT advocate cold call telemarketing and do NOT recommend you hire a sales representative - this will save you money and aggravation. We believe that you, the accountant, is in the best position to close business, especially after taking our program.

• 6.  What will I learn at BYF's Accounting Marketing Program?

  You will learn a comprehensive marketing system that will generate leads from higher quality businesses that yield $200 -$ 300 per hour even amongst small businesses. Our modern approach to lead generation utilizes a diversified approach to deliver a mix of new and existing businesses. You will also learn how to:

  • Generate leads using modern methods from small business owners that you want to attract into your practice
  • Explain the “true value” of your services, even amongst QuickBooks users
  • Recognize what the prospect really wants and close with less effort
  • Acquire “annuity based” business clients
  • Keep your headcount and office space to a minimum
  • Develop a business that is not highly dependent on you, the owner, doing the work

  We do NOT advocate cold call telemarketing and do NOT recommend you hire a sales representative. Our system is modern and efficient. We fundamentally believe that the accountant is the best person to sell their accounting services and we train and provide extensive support in this regard.

  Learn more about the Accounting Marketing Program.

• 7.  Who teaches BYF's Accounting Marketing Program?

  Build Your Firm’s Accounting Marketing Program is instructed by the owners of Build Your Firm, Allan Ratafia, CPA and Hugh Duffy. We do not hire professionals to instruct our program.

  Allan Ratafia is a practicing CPA and uses all of the techniques taught in the program in his own firm. He takes great pride in being able to closely relate to accountants that use our programs. He began his career at Price Waterhouse and has a Masters in Taxation.

  Hugh Duffy is a marketing professional with an MBA in Marketing. Hugh is an expert in lead generation for the accounting industry. The foundation of his background is consumer packaged goods marketing working for companies like Nabisco, Schick and Clorox. His marketing background is complemented with internet media (24/7 Real Media) and business-to-business publishing experience.

• 8.  Will you need to sell me other programs in order to be successful?

  No. Our Accounting Marketing Program is taught completely with nothing held back. It is taught with the idea that all participants can implement the program themselves entirely. We have learned over time that accountants sometimes ask for our assistance with parts of what they learned. We offer secondary services to assist those accountants who ask.