The Association for Accounting Marketing has been around since 1989 when accounting firms could start advertising for their services. Tune in to this episode when host Hugh Duffy talks with Founder and CEO of The Bottom Line® CPA Marilyn Parham about how she got started in the E-Commerce space. Hear about the biggest challenges small businesses face in E-Commerce and what strategies can lead to success. Also, what are some of her plans for 2020?
Marilyn Parham, Founder and CEO of The Bottom Line® CPA
Marilyn serves as the Founder + CEO of The Bottom Line® CPA, a sole proprietor business she started in 1996 to help small business owners and contribute to her family’s finances. The business now serves more than 250+ clients in all 50 U.S. States, including international sellers! She is also co-Founder of DigiTax PRO™ and ProfitHERO™, online brands that serve eCommerce and Online Business too.
Marilyn graduated with a B.S. in Accounting in 1989 from Tennessee Technological University. Her CPA Certification was obtained in September 1993. She has been highlighted for many years as one of Hubdoc’s Top 50 Cloud Accountants in North America and actively served on the Xero Partner Advisory Council (XPAC) from 2016-2018.
- We were looking for a niche. We really believe in focusing on one or two types of businesses and being really good in that space.
- It was pretty apparent that this was a space [E-Commerce] for which we could flourish.
- We even started our own Amazon channel to sell some things just so we understood what our clients were looking at and what their pain points were, we were experiencing ourselves.
- The pain points for E-Commerce is cash flow.
- Our best marketing is word of mouth.
- You can’t be really good at everything.