Strategic CPA: Built on Reputation

Strategic CPA Accounting & Tax Solutions is a multi-office CPA firm serving businesses and individuals across Southwest Michigan’s seven-county region. Under Jason Lillmars, the firm built a growth strategy around one core asset: reputation. Rather than relying upon referrals or competing on price, Strategic CPA focused on becoming the most trusted local CPA firm. Investments in visibility, client experience, and digital presence created strong authority across the region, driving demand year-round for accounting, tax, and financial services.

Reputation That Drives Results

Across four offices, Strategic CPA has built a high volume of Google reviews, establishing trust before prospects make contact. Grand Rapids has 84 reviews with a 4.8-star rating, Grand Haven has 52 reviews with a 4.8-star rating, Norton Shores has 176 reviews with a 4.9-star rating, and Wyoming has 49 reviews with a 5.0-star rating. With more than 360+ total reviews, the firm has become one of Southwest Michigan’s most trusted CPA and financial service firms.

More Than Leads: Selectivity and Pricing Power

A strong reputation gives Strategic CPA more control over growth. The firm accepts only business owners and high-value clients, focuses on higher-value engagements, and commands higher fees with less resistance.

Reputation Attracts Top Talent

Finding qualified staff is often harder than finding clients. Strategic CPA’s respected brand draws more qualified candidates, resulting in increased candidate submissions, better cultural alignment, and a stronger talent pipeline to support growth.

Reputation Management System

Build Your Firm's (BYF) ability to obtain Google Reviews from satisfied clients has been key to Strategic CPA's overall growth. BYF uses two different approaches to scale up online reviews, and enhance our reputation. On the front end, BYF captures Google Reviews and on back end after payment has been received, they leverage BizPayO to capture reviews as well.

Diversified Marketing

BYF has also advocated a diversified marketing system as well. This has enabled us to develop two attractive niches. While the one niche is local in scope, the other niche attracts leads across several states and has been very attractive.

Built for Scalable, Sustainable Growth

By treating reputation as a core growth asset, Strategic CPA has built a system that fuels lead generation, pricing power, client quality, and talent acquisition, positioning the firm as a regional leader across Southwest Michigan.