FAQs

Build Your Firm is a practice development and marketing services firm that works exclusively with accounting firms. BYF offers marketing and website services. We enable you to develop a superior accounting practice that will allow you to:

• generate higher profit margins
• realize higher hourly fees
• maintain a balanced lifestyle

We convey our information through home study streaming videos and customized consulting.

Build Your Firm offers Accounting Marketing and Selling Skills programs, along with an all-encompassing Outsourced Marketing Program and Website Development. These are modern and time tested programs

To learn more about our programs and services for accounting firms visit marketing services page.

Our programs are very different than other programs on the market because we deliver "real world" techniques that work in today's unique accounting environment so you can run an efficient and profitable practice. Other programs often regurgitate old school marketing strategies which are very expensive and yield low client retention rates. Whether it's an accounting website, live webinar program, home study, or consulting arrangement, you will be on the leading edge and feel confident with us.

We are led by a practicing CPA who lives and breathes everything you do and remains on top of the profession when it comes to modern methods to acquire business, identify if that business is worth pursuing and then manage that business for optimal efficiently and profits for your practice.

We do NOT advocate cold call telemarketing and do NOT recommend you hire a sales representative - this will save you money and aggravation. We believe that you, the accountant, is in the best position to close and manage the business.

Yes. We develop and host close to 1,000 accounting websites. Whether you have a website or not, we offer cutting edge internet visibility while providing you with a superior accounting website. your website is built with full SEO to gain clients from the internet while also providing the latest client retention tools. We know what you need.

BYF offers you the best overall value accounting website. Build Your Firm provides traffic building search engine optimization on all of our websites; we have the best customer service, professional sites and personalized custom content with a wide variety of website features including an email newsletter, file sharing tool, tax center and more.

• You will receive the most comprehensive website package with the most features at the best price. No contract or upfront fees (Essential Website)
• We also include full service maintenance & website hosting at our fully managed data center that offers a 100% uptime guarantee and nightly backups.
• And one final note...we answer our phone. When you have a problem, a question, or need a change to your website, give us a call or send us an email. We'll take care of it. It's that simple.

In a nutshell we build your website, market it and maintain it.

Build Your Firm provides a variety of services to help small accounting firms acquire the right type of clients, operate more efficiently, improve firm profitability and retain clients longer We conveniently deliver a variety of marketing and practice development services to fit your particular needs, as follows:

• Accounting Websites - We develop and host close to 1,000 accounting websites. We offer cutting edge internet visibility while providing you with a superior website. Your website is built with full SEO to gain clients from the internet while also providing the latest client retention tools. We now what you need. Learn more
• Outsourced Marketing Program - this program is a complete customized outsourced marketing and practice development program where you let us handle your marketing, then you close the business. Its; ideal for accounting practitioners that want to acquire $150,000 - $300,000 of new business over three years. BYF will do all the marketing and you get ongoing coaching tailored to your practice in the partnership program. Learn more
• Accounting Marketing Program - This complete program will help you target small business clients, grow the revenue side of your business while acquiring the type of business clients that will yield higher hourly realization rates. Taught via streaming videos. Learn more
• The Art of Selling - This program will help you dramatically increase selling and closing skills while attempting to acquire new clients using proven selling & closing strategies, avoid mistakes, etc. Taught via streaming videos.Learn more

Allan Ratafia, after operating his accounting firm successfully for over 10 years, had a vision to share his successes and methods with other accountants around the country. Allan first successfully consulted with other firms in his local area about modern marketing strategies, closing techniques, pricing strategies, etc. In 2003 Build Your Firm was formed to service a national audience of accountants and has remained a leader ever since.

The foundation of our program has helped Allan Ratafia develop a million dollar practice, which he started in 1993. Today, Allan oversees his accounting practice and has time to help run Build Your Firm, teach programs and consult with current and past attendees.

The Chief Marketing Officer for Build Your Firm is Hugh Duffy, who has over twenty years of experience in business to business and internet media marketing. Hugh specializes exclusively in the accounting industry.

Build Your Firm has been operating since 2003 and we have many successful alumni around the country. Our programs have stood the test of time and remains on the cutting edge for accounting marketing. We have many reviews of our programs posted on our website and around the internet. We are proud of how we have influenced the accounting industry and changed the lives of thousands of accountants.

Yes, it is a jam packed experience, but you will get all the tools you need to succeed in growing your practice and acquiring new clients at higher fees. You also get one year to view the program

We offer complementary coaching (within reason) to any professional who purchases our Accounting Marketing Program. It is important to us that you succeed and get great value from us.

In a nutshell- this is our expertise. We advocate and teach accounting firms how to use a series of efficient modern methods that generates higher quality leads, identify if that business is worth pursuing and then manage that business for optimal efficiency and profits for your firm. Our system uses a diversified marketing approach so your practice is not overly reliant on one method that drains your cash. Our system is geared to deliver a steady flow of leads so your pipeline is full and new clients are engaging you.

Marketing is the key to every successful business! A reliable flow of ongoing leads and clients is required for a successful operation. As a firm that works exclusively with accountants, we understand that most accountants don't know how to use marketing to generate ongoing leads from small business owners. That's because business-to-business marketing is not a class that is taught to accountants in college. And when you work for an accounting firm after college, it's not taught there either. Whether you have an established practice that wants to acquire a steady flow of new business clients, or are brand new, our marketing system will help you acquire new business clients with less effort.

BYF's marketing system is broader in scope than other programs on the market and is taught by an accounting practitioner that has used this system to develop his own successful practice. If you are serious about developing your practice and would like to learn from industry experts, the BYF Accounting Marketing Program is well worth your time and investment.

The Accounting Marketing Program is delivered online with streaming video, downloadable documents and forms. We are also available for questions.

With the Build Your Firm marketing system, you will generate leads from higher quality businesses that yield $200 - $300 per hour, even amongst very small businesses. Our modern marketing method utilizes an efficient approach to deliver a mix of new and existing businesses so you have a life-long system for lead generation. In addition we teach you practice management techniques like closing, client selection, pricing, etc. all to run an efficient and profitable practice. Also, we do NOT advocate cold call telemarketing and do NOT recommend you hire a sales representative - this will save you money and aggravation. We believe that you, the accountant, is in the best position to close business, especially after taking our program.

You will learn a comprehensive marketing system that will generate leads from higher quality businesses that yield $200 -$ 300 per hour even amongst small businesses. Our modern approach to lead generation utilizes a diversified approach to deliver a mix of new and existing businesses. You will also learn how to:

• Generate leads using modern methods from small business owners that you want to attract into your practice
• Explain the “true value” of your services, even amongst QuickBooks users
• Recognize what the prospect really wants and close with less effort
• Acquire “annuity based” business clients
• Keep your headcount and office space to a minimum
• Develop a business that is not highly dependent on you, the owner, doing the work

We do NOT advocate cold call telemarketing and do NOT recommend you hire a sales representative. Our system is modern and efficient. We fundamentally believe that the accountant is the best person to sell their accounting services and we train and provide extensive support in this regard.

Learn more about the Accounting Marketing Program.

Build Your Firm’s Accounting Marketing Program is instructed by the owners of Build Your Firm, Allan Ratafia, CPA and Hugh Duffy. We do not hire professionals to instruct our program.

Allan Ratafia is a practicing CPA and uses all of the techniques taught in the program in his own firm. He takes great pride in being able to closely relate to accountants that use our programs. He began his career at Price Waterhouse and has a Masters in Taxation.

Hugh Duffy is a marketing professional with an MBA in Marketing. Hugh is an expert in lead generation for the accounting industry. The foundation of his background is consumer packaged goods marketing working for companies like Nabisco, Schick and Clorox. His marketing background is complemented with internet media (24/7 Real Media) and business-to-business publishing experience.

No. Our Accounting Marketing Program is taught completely with nothing held back. It is taught with the idea that all participants can implement the program themselves entirely. We have learned over time that accountants sometimes ask for our assistance with parts of what they learned. We offer secondary services to assist those accountants who ask.

Yes. Our Art of Closing and Keeping Clients Program comes with a 7 day money back guarantee. You can look at everything, including watching the videos. If you decide that it's not for you simply return the program within 7 days for a full refund, no questions asked.

Yes. Our Art of Closing and Keeping Clients Program will provide you with the tools you will need to close small business clients effectively. You can expect to close 30% to 40% more clients per month. Example: if you see 10 potential clients per month using the Build Your Firm system you will close 4 new business clients earning an additional $48,000 more per year!

This comprehensive program is delivered in a convenient online study format. You will receive one closing binder and online access to the view the program and forms/documents/agreements. The binder will be delivered via UPS. You will get one year to view the program.

It is a step-by-step program where some of the things you will learn include: "bottom line" selling, "true-value" selling, how to close on the phone, common mistakes, proven closing strategies, how to identify a quality client, and much more.

We designed this program for small business accounting firm owners who are having trouble signing or closing new clients.

Yes. We will provide you with a secure payment link which you will use to get paid. You can use this link on your website, in emails and with your billing software. You should use this all the time to reduce old accounts receivable and to get paid quickly on current work. Our training videos will show you how to set this up easily.

Yes. BizPayO syncs with QuickBooks Online overnight.

BizPayO allows you to recover 3rd party processing fees, engage new clients with an onboarding process, automate client reviews after every payment directly to your Google My Business page, set up recurring billing on either ACH/electronic banking or credit card, allows you to send your payment link directly to client, and much more!

If used properly, all costs shown below will be recovered using the BizPayO technology.

• Credit Card = 2.99%
  (able to charge a convenience fee or surcharge to recover costs)
• ACH/eCheck = .89%
  Monthly Fee:
  $0/month if you have a Build Your Firm website
  $19 or $39/month as a stand-alone service.

Yes, very: BizPayO™ Payment Portal is hosted on an encrypted server by a 256 bit secure SSL (Secure Socket Layer) certificate. When someone goes to the payment area, they are immediately directed to the https version of the site. This ensures that all communication will go through the Secure Socket Layer and therefore all communication is encrypted as it passes through the internet.

BizPayO^™ Payment Portal is not storing any of the financial data. That information is being processed on the secure Zift server which is PCI compliant.

Yes. It will take you about 4-5 minutes to complete the electronic application. We will then confirm receipt and remain in touch during the underwriting process, which typically takes 3 business days. Once that is complete we will provide you with access credentials and training so you can easily set it up correctly.

Yes. You will need some business information and it does time out. We have a partner company who will make all the approval decisions. BYF has no involvement in the underwriting process. Once approved feel free to enjoy using BizPayO for all your payment processes!

You receive everything the professional level offers plus four extra features:

• A larger File Sharing tool at 50 GB of storage.
• BizPayO payment processing tool to get paid faster, send out engagements, get automated reviews, set up recurring payments, and much more.
• CARES Act SBA Lead Generation Section
  
• A one year ROI guarantee! Whatever you spend with us for one year, if you don't get back in new clients, we will refund your money.

The moment a customer pays you, you will be notified via email. Funds from that payment will hit your account within payment industry guidelines, typically 2-3 days for charge card, 4-6 days for eCheck.

Please click the following link and follow the instructions to retrieve your password. http://buildyourfirm.com/forgot.htm

If you did not receive an email to activate your account you should check your junk mail folder first. If you still do not find it, please call our office at 888-999-9800 x-2 and we can help you activate the account.

Login here by entering the username and password you received in the email announcing your site was live.

Email website changes to support@buildyourfirm.com, contact your Website Consultant or call our office at 888-999-9800 ext. 2 and speak to any member of the Website Development Team to discuss your changes.

Login to the Client Resource Area to access the newsletter dashboard. Download the instructions provided to get you started.

You can sign up for our newsletter by going to BYF Newsletter Link

If you no longer want to receive Build Your Firm newsletters you can click the unsubscribe link found in the newsletter or email us here.

Your clients will either respond to a request for a file that you send them or go to your website and click to send you files. There is no registration required and no passwords to assign. It is very easy for you and your clients to begin using the file sharing tool.

The system takes care of notifying each of you via email when a file is ready to download. File transfer allows you and your clients to transfer large files back and forth safely and securely such as QuickBooks files.

• Your client registers on your website
• You go to your website, login to the file transfer system, and approve the registration. You’re now ready to start transferring files.
• Login to the Client Resource Area to download detailed instructions.

"Content marketing is strategy focused on distributing valuable online content that draws prospective clients to your accounting practice."

Build Your Firm offers this level at our Platinum Plus hosting level. We not only do all your social media but also work on your local listings & reputation management to add to your client reviews.

Social media - we will post to your social media three times a month, send out your newsletter once a month, blog once a month and redo/optimize your LinkedIn and Facebook business page.

Local Listings & Reputation Management - we will get you listed on Google my business page, Yelp and all other smaller listings. And help you to get more client reviews.

Yes! As a matter of fact Google determines if they will show you to a potential client, based on your amount and quality of your reviews. Also, potential clients use these reviews to determine if they are even going to contact you, reposts say they see these as better than referrals! In short, reviews are very important for the growth of your firm.

BYF owns the website and the website content if you cancel. The website is non-transferable under the terms of our agreement. However, we encourage you to own the domain name.

A Custom Website is best for those accountants who want a more branded and customized general accounting website to highlight their practice. This custom website comes with many customized features like logos, photography, content written for your accounting practice, branding of your practice, greater visual impact, recruiting Pages and Forms (if needed), custom logo, photography, colors, fonts, and slider animation. The Custom Website also comes with all the features of all of our websites; full search engine optimization, useful client retention and acquisition tools.

If you want a website that offers more customization than our Essential website. This website will give your company a completely unique and branded look while highlighting all your general accounting services and your niche services.

Yes, BYF can host your current domain name and we will help you with the entire process; contacting your existing domain registrar.

Your site will be live in about 30 days. We build each site individually, and no two sites are the same.

We do 95% of the work! Your need for involvement is mostly limited to completing our initial website wizard (questionnaire) and reviewing your website before going live. Actual involvement time varies based on customization (logos, biographies, special requests, etc.).

Don't have a domain? No problem. BYF will help you secure a customized domain name. We will work with you giving you suggestions to choose the right one.

We will assign you a website consultant who will work with you to understand your practice and develop a website that reflects your practice. Your consultant will walk you through the entire process, write 95% of the copy for you and be available to answer all your questions. Your website will be live in about 30 days.

The content and images on your website are property of Build Your Firm. We craft optimized content and the content provided on your site is copyrighted to Build Your Firm. If you terminate your site with us you may not take the content with you. Unless provided by you, the images on your site are also only licensed for use on your website and may not be taken when you go, or used other places.

Yes, if you choose our Platinum Hosting Level or Platinum Plus Hosting Level we are offering a one year ROI guarantee!

If you choose our Essential Hosting Level, there is not a guarantee however you do get to try us out with a free 60-day trial! We bill on a month-to-month basis so you don't have to worry about losing a year's worth of payments if you decide to cancel. If you're not satisfied, cancel at the end of your trial period (or at any time).

It typically takes 6-9 months for a website to be ranked organically in the search engines. Smaller markets tend to take less time (3-6 months). In order to guarantee your site appears in the page results for keyword searches from the beginning, we recommend that you also set up a Pay per click advertising campaign. Pay per click advertising starts working in days, not months.

An essential website is a general accounting website or base website. This website will highlight all your accounting services to help you to grow small business clients.

Our Essential website is for those accountants who want a professional general accounting website. The essential website includes full search engine optimization and useful client retention and acquisition tools. Features include: email newsletters, file sharing tool, social media link, content library, tax center, three additional accounting service or industry pages of your choice, unlimited email accounts, add your logo, online accounting, online payroll, integrating social media and much more. The website will highlight your accounting services, specialties and expertise.

BYF owns the website and the website content if you cancel. The website is non-transferable under the terms of our agreement. However, we encourage you to own the domain name.

Yes, all of our websites are built with search engine optimization. So that, gradually over time, your website will be easy to find in the search engines. And because it is easy for small business owners to find your website in the search engines, our websites will generate leads for your practice.

Yes. All of Build Your Firm's websites are built fully Search Engine Optimized - No Extra Fees. True SEO can take time for you to reach a high ranking. In a crowded market (bigger cities) it can take from 6 to 12 months.

It is the best option if you wish to highlight your accounting practice with all of its services and industries offered. It has no set up fee.

Yes. We offer search engine optimization on all of websites - NO EXTRA FEE. Whether you choose a Essential, Niche or Custom website the search engine optimization (SEO) that Build Your Firm provides makes it easy for small business owners to find you during their internet search, gradually over time.

Yes, we can add a QuickBooks Affiliate Page to your website. We also offer other features for your website like payments via PayPal, online accounting, online payroll, etc. All at no extra fee.

Yes at no extra cost. You choose from website designs we offer that can accommodate a logo and we will work with you on color matching.

Yes, you can see live examples of some of our completed accounting firm websites, our niche focused websites, and our custom websites in our sample site gallery. Keep in mind we will customize your website to your services, colors, look and feel.

Your clients will either respond to a request for a file that you send them or go to your website and click to send you files. There is no registration required and no passwords to assign. It is very easy for you and your clients to begin using the file sharing tool.

The system takes care of notifying each of you via email when a file is ready to download. File transfer allows you and your clients to transfer large files back and forth safely and securely such as QuickBooks files.

• Your client registers on your website
• You go to your website, login to the file transfer system, and approve the registration. You’re now ready to start transferring files.
• Login to the Client Resource Area to download detailed instructions.

Our newsletter system is fast, easy to use and doesn't require any additional software.

• You log into our system, select a few articles you want to send that month.
• You can even create a personalized welcome message to send to your clients and prospects. Then with a few clicks your newsletter is ready to send.
• Most of our clients tell us it takes less than 15 minutes to get their newsletter out each month.
• We send you 4 new articles twice a month.

The file sharing tool - Protected Xchange - provides 10GB of storage for the Professional level hosting website clients, 50GB of storage for the Platinum level hosting website clients and 100GB of storage for the Platinum Plus hosting website clients.

No hidden fees. BYF offers the most comprehensive website packages with the most features. All of our websites offer domains, email accounts, website hosting, customized accounting pages, statistics, etc.

Yes, but by paying by credit card your free trial will be 30 days. If you pay by ACH you will get a 60 day free trial period.

No, if you choose to pay monthly and you can cancel at anytime. We do offer a decent discount if you wish to commit to an annual payment.

Yes, we offer a 60-day free trial if you use ACH to process your website payments. We offer a 30-day free trial if you wish to process your website payments via credit card. BYF allows 30 days to develop the new website before we begin the free trial period.

Our most popular is our 60 day free trial. The 60 day free trial requires that you pay by ACH. We also offer a 30 day free trial if you opt to pay by credit card.

No upfront fees - no set up fees - no design fees.

The exception are our Niche and Custom Website option which requires a one time set up fee.

If you are happy with your website simply continue on a month to month basis.

This depends on which website and hosting option you choose.

• Our Professional Hosting Level is $83.33/mo.
• Our Platinum Hosting Level is $99.95/mo.
• Our Platinum Plus Hosting Level is $399.95/mo with a one year commitment.
• Our Niche Websites has a set up fee ranging from $500 to $1,500 depending on the scope of the project. Then the monthly hosting fee is $99.95.
• Our Custom Websites has a set up fee of $2,500. Then the monthly hosting fee is $99.95.
• Our Essential (General) Accounting Website has no set up fee.

Yes, if you choose our Platinum Hosting Level or Platinum Plus Hosting Level we are offering a one year ROI guarantee!

If you choose our Essential Hosting Level, there is not a guarantee however you do get to try us out with a free 60-day trial! We bill on a month-to-month basis so you don't have to worry about losing a year's worth of payments if you decide to cancel. If you're not satisfied, cancel at the end of your trial period (or at any time).

Yes, you can upgrade to our Platinum Level hosting package or the Platinum Plus hosting package at any time.

Yes, every Build Your Firm website comes with full search engine optimization built in!

You receive everything the professional level offers plus four extra features:

• A larger File Sharing tool at 50 GB of storage.
• BizPayO payment processing tool to get paid faster, send out engagements, get automated reviews, set up recurring payments, and much more.
• CARES Act SBA Lead Generation Section
  
• A one year ROI guarantee! Whatever you spend with us for one year, if you don't get back in new clients, we will refund your money.

You will get everything our platinum hosting level offers plus we will do your social media and reputation management for you! This is a great level is you do not have time to post or need help getting client reviews.

Some highlights of what you get:

• BYF sets your firm up on Google, Yelp, and other high domain authority listings to improve your organic rankings.
• BYF will help you to gain more online reviews in Google and Yelp to maximize your local reputation and increase traffic to your website
• BYF will post to you social media three times a month, send out your newsletter once a month and blog for you as well.
• BYF will install a lead magnet on your website

And much more! Our platinum plus hosting level is perfect for those clients who do not want to post to social media and wish to grow their client reviews.

You receive all the bells and whistles that our websites are built with; full SEO, File Sharing Tool (10 GB), Email Newsletters, Communication Tool, Content Library, SSL Security, Responsive website, Emails, Hosting, and more.

Search engine optimization (SEO) is the process of improving the quality or volume of traffic to a website from the search engines. Primarily when we talk about search engine optimization or optimizing a website, we mean using the content and underlying HTML coding to increase a website’s relevance for specific keywords that are important to accounting firms.

Pay-per-click advertising (PPC) is the largest and most popular form of internet advertising and enables advertisers to display ads pertinent to their business on search engine results pages. As a Google Partner, Build Your Firm uses the AdWords platform to build out PPC campaigns specific to your geographic area and the services you provide - providing highly targeted marketing. You only incur a fee when a potential client clicks your ad, thus the name pay-per-click! In addition to our pay-per-click services, Build Your Firm also offers retargeting (or remarketing) campaigns which allow you to display advertisements across the web to previous website visitors.

"Content marketing is strategy focused on distributing valuable online content that draws prospective clients to your accounting practice."

Build Your Firm offers this level at our Platinum Plus hosting level. We not only do all your social media but also work on your local listings & reputation management to add to your client reviews.

Social media - we will post to your social media three times a month, send out your newsletter once a month, blog once a month and redo/optimize your LinkedIn and Facebook business page.

Local Listings & Reputation Management - we will get you listed on Google my business page, Yelp and all other smaller listings. And help you to get more client reviews.

Yes! As a matter of fact Google determines if they will show you to a potential client, based on your amount and quality of your reviews. Also, potential clients use these reviews to determine if they are even going to contact you, reposts say they see these as better than referrals! In short, reviews are very important for the growth of your firm.

Almost immediately. When you run a PPC campaign, you will be visible in the paid advertising listings on the search engines as soon as your ads are running. The organic rankings take longer to achieve. Generally, it can take 6-9 months to achieve organic results for a new domain. Sometimes this time frame is shorter if you have an existing domain.

Pay Per Click (PPC) advertising is based on cost per click model. The cost per click varies depending on the market you are in and the keywords you want to target. If you decide to do a PPC campaign, we will examine your market and make a recommendation for an appropriate budget for your area. In addition to the per click charges incurred with the major search engines, BYF charges a monthly management fee to manage your campaign for you.

Retargeting (remarketing) advertising is based on a monthly fee and cost per click model. BYF charges a monthly management fee to create your ad and manage your campaign. We will also manage your click fees.

Immediacy and control. Organic search engine optimization can take up to 6-9 months to be well-ranked in the search engines. During the time it takes for that to happen, PPC advertising is important so your website is listed on the first page of results for prospects looking for an accounting firm in your area.

Retargeting advertising (Google AdWords Remarketing) is online display advertising which focuses on bringing previous website visitors back to your website. Recognizing that prospects don't buy on their first visit to your website, previous website visitors are added to your remarketing list which enables us to show them advertisements for your firm across the Google display network.

Benefits of a retargeting campaign include targeting warm prospects who are "shopping" for your services, reinforcing your firm message and making your firm appear larger than it really is. Build Your Firm is the only firm dedicated to the accounting industry that combines the power of PPC advertising and retargeting into one marketing solution. Retargeting is only offered with a Google Ad Campaign.

Internet marketing is using the internet or web to market products or services. It can include using marketing tools like a website, an email newsletter, a banner ad, blogs, and other vehicles to market your products and services.

Paid advertising appears at the top of the page and on the right hand column of many of the major search engines. It is normally labeled as Sponsored Links, Ads, Sponsored Sites or Sponsored Results. Organic results generally appear in center or left area of the major search engines. These results are non-paid and are achieved by having a website that is search engine optimized.

Yes, this will include all the tools and features of our Essential websites. In addition, our niche website will focus on your specific industry or specialty service with customized writing, pictures, SEO, etc.

It typically takes 6-9 months for a website to be ranked organically in the search engines. Smaller markets tend to take less time (3-6 months). In order to guarantee your site appears in the page results for keyword searches from the beginning, we recommend that you also set up a Pay per click advertising campaign. Pay per click advertising starts working in days, not months.

BYF owns the website and the website content if you cancel. The website is non-transferable under the terms of our agreement. However, we encourage you to own the domain name.

Our Niche is for those accountants who want to focus on developing a specialty service or industry niche. We design and customize each website to help you build and grow a particular niche within your accounting practice, and gradually improve the quality of your clientele by attracting higher value clients. A niche website allows you to brand your accounting firm as being the expert in an industry or specialty service you choose. Examples include: QuickBooks, Healthcare, Dentists, CFO Controllership, Estate & Trust, Real Estate, Estate & Trust, IRS Tax Resolution, and many more. We can help you grow any niche.

If you offer only one industry or specialty service within your accounting practice or you wish to grow only one industry or specialty service within your accounting practice. By representing your practice as specializing in a niche you are able to grow exactly with those clients you want thereby also improving referrals.

Yes, all of our websites are built with search engine optimization. So that, gradually over time, your website will be easy to find in the search engines. And because it is easy for small business owners to find your website in the search engines, our websites will generate leads for your practice.

Yes. All of Build Your Firm's websites are built fully Search Engine Optimized - No Extra Fees. True SEO can take time for you to reach a high ranking. In a crowded market (bigger cities) it can take from 6 to 12 months.

Yes. There are client reviews posted on our website. If you are still not convinced, give us a call and we will put you directly in touch with other accountants who have participated.

Yes. This is an integral part of our Outsourced Marketing program. You will receive extensive 1 on 1 training from our President, Allan Ratafia CPA on critical matters so you can close new business and manage it effectively. All training is conveniently scheduled and delivered in a manner consistent with how you will interact with prospects and clients.

As we see it, there are only two ways to grow an accounting practice, buy an existing accounting practice or build a practice. If you decide to buy a practice, the cost is generally 1.25 times gross fees for the practice you are buying. With our Outsourced Marketing Program, you will acquire new business at a cost of 0.6 - 0.7 times gross, all in, which is approximately half the cost of buying an existing practice. Also, the quality of the clientele will be higher if you build it using our system, versus buying someone else's practice.

Call our office at 888-999-9800 x156 and speak with Nita Sabo.

This program is a complete outsourced marketing and practice development program for accounting practitioners that want to acquire $150,000 - $300,000 of new business over three years. In this program, Build Your Firm takes responsibility for the marketing and lead generation for your practice. We will also provide training, coaching and support so you can close and manage the new business as it comes in. You will not need to hire telemarketers or sales reps (CSRs).

Our program works well for both new and established firms. The age of the practice does not matter. What we teach can be applied to any sized firm, but works especially well with the small firm because of few decision makers and rapid implementation capabilities. Most of the accounting firms that we work with are generating between $0 and $1 million in fees seeking to acquire annuity-based business clients. Many tend to be sole practitioners that want to acquire more small business clients, but some have multiple partners.

Yes. BYF does the marketing for you so your practice can be generating consistent leads without having to hire somebody, or doing it yourself. Many of our clients like the assurance of knowing that they have a modern marketing system that is always turned on and working for them.

Absolutely. Our marketing system is working for accountants from Alaska to Florida, Puerto Rico to Canada. large cities and rural areas. And yes, we also get requests from Australia and New Zealand. Our marketing platform uses tried and true marketing principles that will work for accounting firms operating a practice in a bedroom community to major metropolitan areas.

Yes, we offer a 60-day free trial if you use ACH to process your website payments. We offer a 30-day free trial if you wish to process your website payments via credit card. BYF allows 30 days to develop the new website before we begin the free trial period.

Each type of website is built with a different focus for SEO, accounting services, focus, etc.

Essential

Esssential websites are for those accountants who want a professional general accounting website. The Essential website includes full search engine optimization and useful client retention and acquisition tools. Features include: email newsletters, file sharing tool, tax center, three additional accounting service or industry pages of your choice, unlimited email accounts, add your logo, online accounting, online payroll, integrating social media and much more. The website will highlight your accounting services, specialties and expertise.

• Learn more about Essential websites

Niche

Niche websites are for those accountants who want to focus on developing a specialty or niche. Our Niche Website service is designed to help you build a particular niche within your accounting practice, and gradually improve the quality of your clientele by attracting higher value clients. A niche website allows you to brand your accounting firm as being the expert in an industry or service you choose. Examples include: QuickBooks, Healthcare, Dentists, CFO Controllership, Estate & Trust, Payroll, Forensics, IRS Tax Resolution, and many more. We can help you grow any niche.

• Learn more about Industry Niche websites
• Learn more about Service Niche websites

Custom

Custom websites for those accountants who want a more branded and customized general accounting website to highlight their practice. This custom website comes with many customized features like logos, photography, content written for your accounting practice, branding of your practice, greater visual impact, recruiting Pages and Forms (if needed), custom logo, photography, colors, fonts etc., slider animation. The Custom Website also comes with all the features of all of our websites; full search engine optimization, useful client retention and acquisition tools.

• Learn more about Custom websites

The monthly fee is dependent on which Hosting Level you chose:

• Professional - $83.33
• Platinum - $99.95
• Platinum Plus - $399.95 (available for Essential website only)

This depends on what type of accounting services you offer and what type of clientele you wish to grow:

• If you wish to gain all types of small business accounting clients then the Essential Website will work best for you. This is our general website that will highlight all of your accounting services. Included but not limited to: QuickBooks section, Incorporation section, lists all your accounting services for businesses/individuals, SEO, file sharing, email newsletters.
• If your practice only offers one industry or service or you with to increase your clientele with this one particular industry/service and you already have a general (premier) website then the Niche focused website will work best for you. This website will highlight only one industry or service.
• If you wish to have a completely unique branded custom website that will highlight all your accounting services; then the Custom website is the best option for you. This website will have your own feel, custom look, custom photos, custom writing, custom logo, and much more.

None of our websites have contracts. We do offer a nice discount if you choose to pay annually.

Our Niche websites and Custom websites have a one time set up fee.

• Niche Websites range from $500 - $1,500
• Custom Websites are $2,500

Yes, every site we develop represents your accounting practice. All of our website options are personalized to your accounting office, accounting services, style and industries your work with. We customize each site to reflect your practice...this is not a cookie cutter site.

Our websites are completely customized to your specific accounting practice or niche, newly written copy, newly built site.