Tracie's Story

Matheney & Matheney CPAs was founded in 2004 as a family-owned accounting practice with a clear mission: help small businesses succeed through reliable tax, accounting, and payroll services. Led by daughter-and-father partners Tracie and Keith Matheney, the firm built its early success on strong client relationships and a reputation for personalized service.

Tracie and Keith began working with Build Your Firm in 2004 as an outsourced marketing client for three years. After building a strong foundation, they stepped away from the program while continuing to use their website and growing primarily through referrals. In 2024, they chose to rejoin the OMP program to proactively strengthen their marketing engine and support the next phase of their firm’s growth.

To support this next phase of growth, Build Your Firm provided a comprehensive, integrated marketing strategy by combining reputation management, search engine optimization, targeted niche websites, social media and video marketing, and strategic advertising. Google Ads helped keep the firm top-of-mind with qualified prospects, while direct mail campaigns reinforced brand recognition within their desired niches. Each component worked together to create a predictable, systemized marketing engine aligned with the firm’s stage of growth.

Niche Focus and Industry Expertise

With the guidance of Build Your Firm, Matheney & Matheney launched multiple niche websites designed to serve specific industries. These niche sites allowed Matheney & Matheney to clearly communicate their specialized knowledge in areas such as health and wellness facilities, hospitality businesses, and healthcare practices. By positioning themselves as experts in these industries, the firm was able to differentiate from generalist competitors and command higher fees for specialized services.

Strengthening Local Visibility and Reviews

Establishing and maintaining a strong local search presence in each market the firm served was a top priority. Build Your Firm helped Matheney & Matheney optimize their Google Business Profiles and implement a consistent review-generation strategy. By guiding satisfied clients to leave reviews and ensuring those reviews were visible and current, the firm was able to build social proof that reinforced trust before a prospect ever picked up the phone. Today, Matheney & Matheney has 39 Google reviews in Spokane Valley and 10 reviews in Coeur d'Alene, showing positive feedback that strengthens their credibility, improves local search rankings, and drives more inbound leads from prospects who value proven expertise.

Matheney & Matheney CPAs operates as a multi-office, multi-niche practice with a strong local presence, a growing base of positive online reviews, and a steady flow of qualified leads. Under the continued leadership of Tracie and Keith Matheney, the firm is well positioned for ongoing growth. Their journey illustrates how a long-term partnership with Build Your Firm can help accounting practices evolve from a strong local foundation into a respected, regionally recognized firm with scalable systems in place.