Tracie Matheney's Success Story

Tracie's Story

Matheney & Matheney CPAs was founded in 2004 as a family-owned practice serving small businesses with tax, accounting, and payroll services. The firm is led by Tracie and Keith Matheney, a daughter-and-father partnership, with most staff also drawn from the family.

From day one, Matheney & Matheney partnered with Build Your Firm in an outsourced marketing capacity to increase visibility, attract clients, and build a strong foundation for long-term growth. Over time, the practice expanded into a second office in Coeur d’Alene and launched multiple niche websites that stand out against competitors, including:

• Health & Wellness industry (med spa’s, fitness centers, hair salons)
• Hospitality industry (restaurants, hotels, wineries, food service)
• Healthcare practices (mental health, physical therapy, rehab centers, counselors)

These websites not only showcase the firm’s expertise in specialized industries but also position Matheney & Matheney as a leader in multiple niches, demonstrating how marketing evolves alongside a growing practice.

With an up-to-date local search presence, the firm now has:

• 39 Google Reviews for Spokane Valley
• 10 Google Reviews for Coeur d’Alene

BYF’s Outsourced Marketing Program targets business owners using a comprehensive marketing approach:

• Google Reviews support reputation as one of the best firms locally
• SEO and unique niche websites attract qualified leads in competitive markets
• Social media and video marketing engage prospects and demonstrate expertise
• Google Advertising and Retargeting Advertising
• Direct mail to business owners within desired niches

This predictable, systemized approach ensures marketing is aligned with the firm’s stage of growth, supporting revenue stability and long-term scalability.

Today, Matheney & Matheney CPAs operates as a multi-office, multi-niche practice, fully positioned to continue growing under the leadership of Tracie and Keith Matheney. The firm illustrates how long-term Build Your Firm partnerships help accounting practices evolve from startup foundations to respected, regionally recognized firms.