Taking Your Marketing on the Road...| |
Occasionally, accountants are willing to take their marketing efforts on the road for a trade show to fish where the fish are. In today's case, Mark Feinsot, CPA went on the road to a trade show for private aircraft owners, plane manufacturers, and various aviation professionals. Mark's practice has an expertise for Aviation Accounting and Tax helping private airplane owners, aircraft management companies, pilots, flight crews and aviation professionals throughout the United States.
Earlier today, I visited the NBAA Regional Show in Westchester NY to witness the one day show myself. Personally, I don't know the difference between a Bombardier, Falcon, Gulfstream or Cessna but Mark sure does. Heck, he used to be a chief pilot for a general aviation company and still teaches future pilots how to fly.
Today's show was unique in that it was held at an airport in the middle of the airport, not a convention center. Parking was valet only (mandatory). Yes, there was continuing education sessions like most trade shows but this was truly unique.
Mark was like a kid in a candy store answering tax questions and meeting aircraft owners and pilots.
The point is that there are many ways to reach your niche audience but occasionally, it requires getting out of the office.