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Rebranding CPA Firm to Focus on Dental, Veterinary and Medical Practices
Lab Coat CPAs is a Florida-based CPA firm that has evolved from the traditional Peter J. Freuler, Jr... Read More
Accounting Marketing Blog
Hugh Duffy
Outsourced Marketing for Accountants - Practice Growth
Build Your Firm (BYF) has over twenty (20) years of experience working directly with CPA's and Tax Accountants helping the... Read More
Hugh Duffy
Most Important Social Media Platform for CPAs and Tax Professionals
1. Your Ideal Audience Is Actively There Business owners, executives, attorneys, bankers, and h... Read More
Hugh Duffy
Why Google Reviews and Yelp Reviews Matter for Lead Generation, Branding, and SEO
Online reviews have become one of the most influential factors for local businesses. For accountants and CPA firms, Google... Read More
Hugh Duffy
Why Content Marketing is Critical for CPA Firms and Tax Accountants All Year Long
For tax accountants and CPA firms, attracting new clients is not just about being visible during tax season. Business owne... Read More
Hugh Duffy
Why Video Newsletters Cut Through the Clutter for Tax Accountants
Most clients’ inboxes are flooded — promotions, reminders, and generic “tax tips” from dozens of sources. Written newslett... Read More
Hugh Duffy
Why Content Marketing Is Key for Tax Accountants, EAs and CPAs
Tax accountants have always built their business on trust and expertise. But in today’s digital world, those qualities nee... Read More
Hugh Duffy
Using Lead Magnets on Your Website to Generate Leads — and Why the Topic Must Address Your Audience’s Pain Points
Most accounting firm websites describe their services, list credentials, and include a “Contact Us” form. But in today’s d... Read More
Hugh Duffy
Why Accountants Need to Narrow Their Scope of Services to Scale Up and Develop Niche Expertise
In the accounting world, it’s common for firms to describe themselves as “full-service” — offering tax, bookkeeping, payro... Read More
Hugh Duffy
How CPA Firms and Tax Professionals Work with Marketing Firms to Grow and Attract the Right Type of Leads
Most accounting firms know they should market their services — yet few do it consistently or effectively. Between... Read More
Hugh Duffy
Brand Identity: Why It Matters and How to Get It Right
In a world where clients can choose from dozens of accounting firms with a single Google search, a firm’s brand id... Read More
Hugh Duffy
Public Speaking for CPAs: How to Build Authority, Attract Clients, and Become a Sought-After Expert
Most accountants build their reputations through word of mouth, technical skill, and client service. Yet, some professiona... Read More