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Accounting Marketing Program

Marketing Services/Accounting Marketing Program

Our Brand New Accounting Marketing Program

Marketing done right is the key to building a successful accounting practice. Build Your Firm's Accounting Marketing Program provides you with a complete system to grow your practice the right way. This system focuses on reliable lead generation using inbound marketing, pricing and selling.

At A Glance

What is our Accounting Marketing Program?

Lead generation

Lifelong System for Lead Generation

The Accounting Marketing Program is designed for accounting firms who want a life-long practice development system that delivers an ongoing flow of clients. It's an educational program that delivers a modern system for reliable lead generation, pricing and selling.

Higher fee clients

Acquire Clients at Higher Hourly Fees

Our system teaches accountants how to use a value pricing methodology that significantly increases hourly realization, how to close clients with less effort, and how to sell on a consultative basis. In effect, all the things we were not taught in accounting school.

Inbound Marketing

Inbound Marketing Not Cold Calling

This program will teach you how to generate higher quality leads using inbound marketing techniques. We recommend against cold call telemarketing and hiring a sales representative. We fundamentally believe that the accountant is the best person to sell their accounting services.

Testimonial Pic

"Having tried other client acquisition programs, I was skeptical of the claims that BYF makes regarding how quickly you can grow your practice. After working with Hugh and Alan for a year, my only regret is that I didn't start working with them sooner. We easily doubled our billings in the first twelve months."

John Siebert, Ohio

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What You'll Learn

Learn

Market Your Services

Using an inbound marketing system, learn to market your services while avoiding "cold call" telemarketing.

Realize Higher Fees

With this program, you can earn higher pricing from your clients- between $200 and $300 an hour.

Overcome Objections

Learn how to overcome common objections when you meet with prospects.

Diversified Marketing

Learn how to grow your firm using internet marketing, website marketing, SEO, PPC, social media, direct mail, blogging and email newsletters.

Close New Clients Easier

Learn how to better communicate the value of your accounting services so that you are able to close new clients using less effort.

Easily Justify Your Fees

Learn how to justify your accounting fees - even to QuickBooks™ users.

Increase the Value of your firm.

With our guidance you will have the power to increase the value of your firm so it can operate at higher profit margins and sell for a higher multiple in the future (higher than 1.3 times gross fees).


Market Your Services

Using an inbound marketing system, learn to market your services while avoiding "cold call" telemarketing.

Realize Higher Fees

With this program, you can earn higher pricing from your clients between $200 and $300 an hour.

Overcome Objections

Learn how to overcome common objections when you meet with prospects.

Diversified Marketing

Learn how to grow your firm using internet marketing, social media, direct mail, blogging and email newsletters.

Close New Clients Easier

Learn how to better communicate the value of your accounting services so that you are able to close new clients using less effort.

Easily Justify Your Fees

Learn how to justify your accounting fees - even to QuickBooks™ users.

Increase the Value of your firm.

With our guidance you will have the power to increase the value of your firm so it can operate at higher profit margins and sell for a higher multiple in the future (higher than 1.3 times gross fees).


Testimonial Pic

"One of the main things I have gained from my experience with (the program) is confidence in your business model, which gives me confidence in attracting new clients."

Deborah Weir, North Carolina

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What It Includes

Our brand new Accounting Marketing Program is delivered right to your computer via streaming video-on-demand.

Once you order your online self-study marketing program you will receive the following

  • Access to videos

  • Documents to download

  • Complete Library of forms.

  • Toll-Free Support to Assist you with questions or elements of the program

  • $40,000 money back guarantee.

Outline

View a section-by-section overview of the topics covered in this comprehensive marketing program for accountants.

Get the Best Reputation in Town

Pricing

Pricing

For just $2,499 your accounting firm can be on the way to accounting marketing success.

Payment

You may opt to pay the full amount of $2,499 at the time of purchase or pay over time with our convenient payment plan. Supporting program materials will be available for download immediately upon purchase.

Combo Deal

Purchased along with the Practice Management Program: The AMP + PMP cost is $3,498 (payment plan is available).

AMP ($2,499) + PMP ($1,999) = a savings of $1000 when you buy both (that's over 20%)

Testimonial Pic

"We were more than surprised by the clear content and straight forward approach. We surpassed the $40,000 per year benchmark within 4 months. To sum it up, this program works."

Mark Goodis, Florida

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Presenters

Allan Ratafia, CPA

Allan Ratafia, CPA

Co-Founder of Build Your Firm, Inc.

Allan left Price-Waterhouse in 1993 to form his own accounting firm, Ratafia & Co. CPAs, PC. Today, Allan's practice has over 600 accounting and tax clients and operates with a lean staff. Today, the inflow of new clients is very healthy and has forced Allan to turn away clients that do not fit a specific profile...

Contact Allan FacebookTwitter linked-in Google plus

Phone: 1-888-999-9800 x0 | Email: allan@buildyourfirm.com

Hugh Duffy, MBA

Hugh Duffy, MBA

Co-Founder of Build Your Firm, Inc.

Hugh has more than 20 years of marketing experience working in the consumer packaged goods, internet media, publishing, and professional services industries. Prior to joining Build Your Firm, he was the Vice President of Internet Marketing for Business and Legal Reports (BLR), a publisher of state/federal laws for employers...

Contact Hugh FacebookTwitter linked-in Google plus

Phone: 1-888-999-9800 x151 | Email: hugh@buildyourfirm.com

Testimonial Pic

"I am glad I found you. I am great as a Tax adviser but marketing is a new world for me. I am no longer traveling the dark path I have BYF GPS guiding me to a very successful future."

Avo Asdourian, California

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Guarantee

guarantee

We are so sure that you'll love our program that we provide a $40,000 money back guarantee.

Payback and Guarantee

Our Accounting marketing program guarantees $40,000 in new business within one year! The program pays for itself after you acquire only one business client, which is typically achieved right away.

$40,000+ in new billings within one year means payback of more than 30 times your investment!

The program is delivered in an on-demand streaming video format.

See what our clients are saying about us!

Accounting Marketing FAQs


With the Build Your Firm marketing system, you will generate leads from higher quality businesses that yield $200 - $300 per hour, even amongst very small businesses. Our modern marketing method utilizes an efficient approach to deliver a mix of new and existing businesses so you have a life-long system for lead generation. In addition we teach you practice management techniques like closing, client selection, pricing, etc. all to run an efficient and profitable practice. Also, we do NOT advocate cold call telemarketing and do NOT recommend you hire a sales representative - this will save you money and aggravation. We believe that you, the accountant, is in the best position to close business, especially after taking our program.

You will learn a comprehensive marketing system that will generate leads from higher quality businesses that yield $200 -$ 300 per hour even amongst small businesses. Our modern approach to lead generation utilizes a diversified approach to deliver a mix of new and existing businesses. You will also learn how to:

  • Generate leads using modern methods from small business owners that you want to attract into your practice
  • Explain the “true value” of your services, even amongst QuickBooks users
  • Recognize what the prospect really wants and close with less effort
  • Acquire “annuity based” business clients
  • Keep your headcount and office space to a minimum
  • Develop a business that is not highly dependent on you, the owner, doing the work

We do NOT advocate cold call telemarketing and do NOT recommend you hire a sales representative. Our system is modern and efficient. We fundamentally believe that the accountant is the best person to sell their accounting services and we train and provide extensive support in this regard. click here for more information Accounting Marketing Program



In a nutshell- this is our expertise. We advocate and teach accounting firms how to use a series of efficient modern methods that generates higher quality leads, identify if that business is worth pursuing and then manage that business for optimal efficiency and profits for your firm. Our system uses a diversified marketing approach so your practice is not overly reliant on one method that drains your cash. Our system is geared to deliver a steady flow of leads so your pipeline full and new clients are engaging you.


Marketing is the key to every successful business! A reliable flow of ongoing leads and clients is required for a successful operation. As a firm that works exclusively with accountants, we understand that most accountants don't know how to use marketing to generate ongoing leads from small business owners. That's because business-to-business marketing is not a class that is taught to accountants in college. And when you work for an accounting firm after college, it's not taught there either. Whether you have an established practice that wants to acquire a steady flow of new business clients, or are brand new, our marketing system will help you acquire new business clients with less effort.

BYF's marketing system is broader in scope than other programs on the market and is taught by an accounting practitioner that has used this system to develop his own successful practice. If you are serious about developing your practice and would like to learn from industry experts, the BYF Accounting Marketing Program is well worth your time and investment.



Our program works well for both new and established firms. The age of the practice does not matter. What we teach can be applied to any sized firm, but works especially well with the small firm because of few decision makers and rapid implementation capabilities. Most of the accounting firms that we work with are small accounting firms generating less than $1 million in fees seeking to acquire annuity-based business clients. Many tend to be sole practitioners that want to acquire more small business clients, but some have multiple partners.

Build Your Firm’s Accounting Marketing Program is instructed by the owners of Build Your Firm, Allan Ratafia, CPA and Hugh Duffy. We do not hire professionals to instruct our program.

Allan Ratafia is a practicing CPA and uses all of the techniques taught in the program in his own firm. He takes great pride in being able to closely relate to accountants that attend the program. He began his career at Price Waterhouse and has a Masters in Taxation.

Hugh Duffy is a marketing professional with an MBA in Marketing. Hugh is an expert in lead generation for the accounting industry. The foundation of his background is consumer packaged goods marketing working for companies like Nabisco, Schick and Clorox. His marketing background is complemented with internet media (24/7 Real Media) and business-to-business publishing experience.

Absolutely. Our marketing system is working for accountants from Alaska to Florida, Puerto Rico to Canada. Large cities and rural areas. And yes, we also get requests from Australia and New Zealand.

Our marketing platform uses tried and true marketing principles that will work in your area. These principles will work for accounting firms operating a practice in a bedroom community to major metropolitan areas.

Our program is provided in English and is not bi-lingual. If you need to provide bi-lingual marketing, you will need to augment the secondary language locally. For example, we have on occasion implemented bi-lingual direct mail (English/Spanish) and websites with the assistance of accounting firm clients.



Yes, it is a jam packed experience, but you will get all the tools you need to succeed in growing your practice and acquiring new clients at higher fees.

We offer a $40,000 guarantee. This guarantee ensures that you will acquire at least $40,000 in new business within one year if you follow our system, or your money back.



The Accounting Marketing Program is delivered online with streaming video, downloadable documents and forms. We are also available for questions.



You can read testimonials on our website at BYF Testimonials. Testimonials that are from clients who have taken our program and called us to express their success. They are as pure as it gets, not scripted, not professionally done, but the messages are clear. You can always give us a call and we will put you in touch with accountants who have participated in our programs too.



We offer complementary coaching (within reason) to any professional who purchases our Accounting Marketing Program. It is important to us that you succeed and get great value from us.



No. Our Accounting Marketing Program is taught completely with nothing held back. It is taught with the idea that all participants can implement the program themselves entirely. We have learned over time that accountants sometimes ask for our assistance with parts of what they learned. We offer secondary services to assist those accountants who ask.