CPA Accounting Niche - Content Providers - Influencers - Bloggers and Writers

In today's electronic marketplace, there are a variety of well paid business owners that often get overlooked. By that, there are many entrepreneurs who have capitalized on social media, video content developers and bloggers who don't fit the traditional industry model. By that, they are not entertainers and actors per se but are well known by their followers.

Here are several examples:

- Social media influencers

- Video content providers

- Youtubers and vloggers

- Bloggers and writers

- Filmmakers and video production

Before I forge into how big this space in, let's go back a couple steps.

What is a Social Media Influencer?

A social media influencer is a person or company with a significant following on social media who can influence buying habits and purchases. Often, these influencers are also content creators. Rather than separate influencers from content creators, combine them to create an attractive niche for accountants.

Here are the top ten categories:

1. Food Influencers - Everything from holiday favorite recipes to food shopping tips to restaurants to

entertaining to coffee.

2. Health and Wellness Influencers - Nutrition to diet to sleep to fitness to mental health.

3. Fashion Influencers - Outfits to Plus Size to Pregnancy.

4. Lifestyle Influencers - Weekend trips to living abroad to travel to parenting.

5. Pop-culture Influencers - Gen Z to Millenials to entertainment to humor.

6. Travel Influencers - Favorite destinations to travel strategies to deals.

7. Family Influencers - Family life to parenthood to mommy influencers to education to favorite brands/toys.

8. Gaming Influencers - Video game influencing is extremely lucrative.

9. Animal Influencers - Furry companions can be humor to product reviews to training tips to pet food.

10. Beauty Influencers - This industry covers makeup to skincare to haircare.

The Social Media Influencer market is $21B and rapidly growing.

The media tools of the trade are often Instagram, TikTok, X (Twitter), blogs, and Facebook. The brands behind these influencers are really impressive.

Brands behind influencers

Large traditional advertisers are spending a fortune with social media influencers and content creators.

- Walmart, Target, Amazon, Nordstrom

- Nike, Adidas, Puma, Under Armour, New Balance

- Budweiser, Gatorade, Pepsi, Coke, Diet Coke

- Tag Heuer, Armani, Louis Vuitton

- Mastercard, Visa, Capital One

- Verizon, Apple, T-Mobile, Samsung, AT&T

- Pantene, Calvin Klein, Guess, Coach, Givency, Elizabeth Arden, Covergirl, Dior, Gucci, Vuitton, D&G

- Ford, Disney, Starbucks, Dunkin Donut, Nestle

To pull in social media influencers, video content providers, bloggers and vloggers, here is our most recent CPA Accountant targeting Social Media Influencers and Content Providers:

Social Media Influencers CPA Accounting - Bloggers - Video Content Providers - Writers

This niche is attractive to accountants because these are small businesses (typically one owner), high profit margins, no audits or compilations, and most have little debt. The revenues come from large advertisers and social media outlets.