Email Newsletters - Personalized or Totally Canned?| |
When it comes to email newsletter marketing, is your email newsletter totally canned or is it personalized to your local marketplace? In other words, do you think a newsletter that is customized to your local market and clearly comes from you is more effective than a canned email newsletter that is the exact same newsletter used by thousands of accounting firms around the United States and has virtually no personalization? Yes, I totally understand that the canned version saves you time.
Before you answer, let's look at a few analogies. When you receive a mass-mailed direct mail letter, can you tell immediately? When you receive a robot call, can you tell? When you receive an email newsletter from a local business, can you tell by its distinctive personality and humor? If so, then why are many accountants using canned email newsletter for such a personalized service?
A personalized, local email newsletter is easy to see and connects with clients and prospects. And, it's an efficient way to guide your clients on what they should be doing to make your practice more smoothly (aka - making your life easier).
Learn more from a recent webinar taught on Email Newsletters to our Build Your Firm website clients:
Be authentic. Be local. Be organic. Stay away from canned email newsletters that are used by thousands of accounting firms.