Google's New Algorithm - Tuesday, April 21st| |
Next Tuesday April 21st, Google is launching a new algorithm which will reward websites that are mobile friendly. Surprisingly, many accounting firm websites are designed for desktop computers and have not taken this extra step.
All Build Your Firm accounting websites have provided a mobile friendly option since 2013. If you have a BYF website, you are compliant.
For those that only have a desktop only website, our suggestion is to migrate into a "responsive" web design as this will be the next hurdle to cross.
By all means, we realize that you have more tax returns on extension so worrying about Google is not top priority. However, we would welcome the opportunity to help you acquire more leads from the internet and comply with Google's demands so your website is easy to locate online. Our 2015 websites will focus on responsive design.
The massive algorithm change next week is much larger than past Google changes like Panda and Penguin.