The Embarrassment of Having the Same Website as Your Competitor Down the Street
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Imagine this: a prospective client compares two local accounting firms and notices something awkward— your website looks almost identical to your competitor’s. Same design, same stock photos, same navigation, same “tax tips” articles. Instead of building trust, it raises doubts: If their website is the same, what else about their services is generic?
This happens when firms rely on industry website templates or pre-packaged content libraries. While inexpensive, they create a cookie-cutter image that undermines credibility. Worse, it can leave prospects questioning whether your firm is truly unique—or just another interchangeable option.
Here is an example from CPA Site Solutions:
Polly Scatena Vasheresse & Sater
Here is another template website designer, GetNetSet, that does the same thing.
As we all know, our industry as accountants are stereotyped. Using a mass produced website that is the exact same only makes this worse and cheapens your image.
Your website should be an extension of your firm’s brand and expertise, not a duplicate of the practice down the road. A custom, search-friendly site with original content communicates professionalism, authority, and individuality. It tells clients, We’re different—and here’s why you should trust us.
Duplicate Content
In the world of search engine optimization (SEO), this is duplicate content and comes across as spam. If your goal is to be near the top of search engines and AI
Bottom line: If your website looks like everyone else’s, and is mass produced, it’s not working for you. In fact, it may be working against you.
