Build Your Firm logo

Google Local Listings Downsized

|

by Hugh Duffy

|

Local listings in Google have been downsized from a 7 pack of local listings to just 3 listings. While changes at Google are nothing new, this makes it more challenging to get the visibility and leads that were previously generated from the 7 pack.

Google Local Listings - 3 Pack

What has changed with Google's Local Search?

  1. The number of local businesses listed has shrunk from 7 to 3. As a result, competition to be listed prominently for a local CPA Firm search will now become more challenging to crack the top 3 listings.
  2. Phone Numbers and Addresses are gone. That's right, the old 7 pack displayed your street address along with phone number. If you are using a desktop computer, you need to click on the listing to see more detail (e.g., phone, address, etc.). If you are using a mobile device, you can click on an icon to place a call.
  3. Increased emphasis on Hours of Operation.
  4. Google Reviews now read as Reviews.

Marketing Recommendations

  1. Increased emphasis on reviews. Like it or not, if you want to make Google's top 3, you will need to invest more time into obtaining Google reviews to see the gold star treatment (look for gold stars next to James Castaldo's listing).
  2. Google+ Profile must be complete and accurate. Your Google+ profile needs to be accurate, complete and loaded with bells and whistles (e.g., up to 7 pictures, hours of operation, etc.).
  3. Optimize your local listings using Local Moz. This service enables you to get a grade on your profiles and diagnostic tool providing suggestions to improve.
  4. Support your website with Retargeting to pull prospects back to your website for higher conversion rates. For more information on this, call Build Your Firm for pricing.
admin image
Hugh Duffy, BYF CEO and Co-Founder

Hugh is the consummate marketing coach for accountants and takes pride in the impact that it has on their practice, and lives. Hugh has more than thirty years of marketing experience. Since 2003, he has been teaching accountants on how to improve their marketing and make more money from their accounting practice.