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Private Equity Investment in Accounting Industry - Patterns and Trends

Private Equity Investment in Accounting Industry - Patterns and Trends

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by Hugh Duffy

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Private Equity Investment in Accounting Industry - Patterns and Trends

Private equity investment follows a predictable pattern. While timelines and tactics vary, most funds operate within a 5–7 year ownership horizon, with specific value-creation milestones along the way.

1️⃣ Fundraising and Investment Phase (Years 0–2)

Goal: Raise capital and acquire portfolio companies.

  • PE firms raise capital from institutional investors (pension funds, endowments, high-net-worth individuals) to create a fund — usually with a 10-year lifespan.

  • They identify and acquire businesses that fit their investment thesis — e.g., fragmented professional services (like accounting), software-as-a-service (SaaS), or recurring-revenue industries.

  • In accounting, the focus may be on firms or vendors that have:

    • Stable, recurring fee income (tax, advisory, compliance).

    • Opportunity to scale through technology or M&A.

    • Strong brand equity but underdeveloped marketing or operations.

  • Once the deal closes, the PE firm typically replaces or supplements leadership, installs new KPIs, and plans for operational improvements.

📊 Example: BV Investment Partners acquiring Right Networks (cloud platform for accountants) to expand cloud hosting and app integrations.

2️⃣ Value Creation & Growth Phase (Years 2–6)

Goal: Improve the business to increase enterprise value.

This is the “hands-on” phase where PE adds the most value.
Common playbook:

  • Operational efficiency: Standardize processes, cut redundancy, and strengthen margins.

  • Strategic M&A (“roll-up”): Acquire smaller competitors to expand market share or geographic footprint.

  • Technology investment: Modernize software, analytics, and client platforms to enhance scalability and data insights.

  • Leadership development: Recruit executives who can drive rapid growth and institutionalize the business beyond the founder’s influence.

  • Revenue expansion: Shift billing models from project-based to subscription/recurring revenue.

  • Cross-selling: Use portfolio synergies — e.g., combining accounting tech tools with payroll, portals, or advisory services.

📈 Result: Ideally, EBITDA (earnings before interest, taxes, depreciation, amortization) grows 2–3x during this stage, often through both organic growth and acquisitions.

3️⃣ Harvest and Exit Phase (Years 5–8)

Goal: Realize a return on investment (“harvest”) by selling or recapitalizing the company.

Typical exit routes include:

  • Strategic sale: Sell to a larger company or another PE firm (“secondary buyout”).

  • Recapitalization: Refinance the company, allowing the PE fund to take cash out while retaining partial ownership.

  • IPO (rare): Take the company public, though uncommon in accounting services.

The exit is where PE investors “harvest” returns — usually targeting 2x–4x their initial equity investment or 20–25% IRR (internal rate of return).

📉 Reality check: Some deals miss these targets, especially if integration, talent, or market conditions underperform.

4️⃣ Post-Exit and Reinvestment (Years 8–10)

Goal: Return capital to investors and raise the next fund.

  • Profits are distributed to limited partners (LPs).

  • The PE firm’s reputation and track record determine how easily they can raise the next fund.

  • Many successful firms then launch a continuation fund — retaining high-performing assets and giving existing investors a choice to roll over or cash out.

📊 Example: BV Investment Partners’ 2023 continuation fund to keep ownership of Right Networks while providing liquidity to existing investors.

🔍 Why This Matters in the Accounting Industry

Understanding this life cycle explains a lot about the behavior of PE-owned firms and vendors in our space:

StageWhat You’ll Notice in a CPA Firm or Vendor
InvestmentRebranding, leadership turnover, restructuring, and new “growth” announcements.
Value CreationPush for cross-selling, bundling, recurring revenue models, efficiency-driven staff changes.
Harvest/ExitCost control tightens, long-time staff exits, aggressive growth targets — preparing for sale.
Post-ExitPotential new ownership, strategic shift, or merger into a larger entity.

🧮 Summary Table: PE Life Cycle Snapshot

PhaseTypical DurationPrimary ObjectiveAccounting Industry Example
Fundraising & InvestmentYears 0–2Acquire platform firm or vendorRiverside acquiring CPA Site Solutions
Value CreationYears 2–6Drive growth via tech, M&A, recurring revenueBV Partners scaling Right Networks
Harvest / ExitYears 5–8Monetize investment via sale or recapBlackstone’s entry into Citrin Cooperman
Post-Exit / ReinvestmentYears 8–10Return capital, launch new fundContinuation funds or roll-up of assets

🧠 Key Takeaways

  • Private equity is not permanent capital — its goal is to grow and sell.

  • Every major decision (pricing, staffing, mergers, marketing) aligns with the exit timeline.

  • Understanding where a PE-backed firm is in its life cycle helps clients, partners, and employees anticipate strategic moves.

  • For accounting firms or vendors: expect aggressive growth, efficiency mandates, and potential ownership changes every 5–7 years.

Hugh Duffy