Want More QuickBooks Clients??| |
Over past ten years, we've seen a huge shift away from traditional write-up over towards QuickBooks. That's right, the traditional shoe box type client has become more technologically savvy and is more willing to reconcile their checkbook, code the checks properly, and send their file electronically to their accountant for review, and corrections. By all means, I'm not saying that shoe box clients are extinct, they still exist but the frequency has declined rapidly as small business owners have adopted today's computer and online world.
If you'd like to acquire more QuickBooks review clients, here are some suggestions:
a.) Consider attending an Accounting Marketing Program which provides you with step-by-step instruction on how to market, price and close these type of clients.
b.) Order a website which demonstrates that your firm accepts businesses which use QuickBooks. Yes, there are many accountants who still hate QuickBooks and are not apprehensive to scare these type of clients away. See examples at bottom of the article.
c.) Become a Certified Pro in several ways to demonstrate that you embrace business owners who use this software. Granted, becoming "certified" by Intuit is not a test of proficiency, it's a badge that you wear to attract more clients.
If you want to grow aggressively, you need to do more than stick your toe in the water. It's time to put your mouth onto the end of the fire hose and do a ten count. Ok, just kidding but you get my point.
Here are some examples of accountants who are embracing QuickBooks and following a holistic process to acquire more QB clients. In each case, the accountant has elected to dedicate a website to this target audience, even though they have another website which positions them as more of a generalist, jack of all trades firm. Net, nobody is restricting you to just one website.
Stop trying to swim against the current. If you want younger business owners as clients, it's time to swallow the QB pill.