Social Media Marketing for Tax Accountants and CPA's

Build Your Firm (BYF) has developed a social media and content marketing program for CPA's, enrolled agents and bookkeeping firms. The program is ideal for accountants who could not be bothered with all of the trivial tasks like blog posting, Google Reviews, Facebook and LinkedIn posts, email newsletter and video newsletter marketing and Local Search marketing.

While most accountants understand the importance of social media marketing, reputation management, SEO and blog posting, they don't want to manage all of these tasks in-house. Fortunately, BYF is willing to provide this for you lock, stock and barrel. And because it takes lots of work to manage all of these tasks every single month, it is not cheap.

The Content Marketing in a Box program costs less than $400 per month and is a small part of the bigger Outsourced Marketing Program. While this program is ideal for accountants that have limited capacity, it is not enough for firms that want aggressive growth and niche development. It is best for:

Best use case for BYF's Content Marketing program:

1. - Accounting firms that want consistent and professional messaging (blogs, Facebook, LinkedIn)
2. - Firms with limited capacity to grow
3. - Firms that want a generalist program (all types of leads)
4. - Firms that want to improve their reputation locally (scale up Google Reviews)
5. - Top notch SEO
6. - Firms that want professional email newsletters and video newsletters going out monthly

For less than $400 per month, this program is not an aggressive growth program. Yes, it can be supplemented with paid advertising on Google and niche websites.

For most accountant's, BYF's Content Marketing in a Box is a foundational program that can be supplemented down the road.

Here is what BYF's Content Marketing in a Box provides as a foundational marketing program:

• - BYF posts one blog per month onto your blog
• - BYF posts onto Facebook and LinkedIn regularly
  
• - BYF manages your email newsletter each month
• - BYF manages your video newsletter each month
• - BYF optimizes your Google My Business, LinkedIn and Facebook profile properly
• - BYF optimizes your Local Search on hundreds of smaller websites so everything is consistent (which Google demands)
• - BYF provides a lead magnet on your website for lead generation

The combination of these efforts leads to:

• - Done-For-You Social Media and Blog Posting (done consistently)
• - Tax and accounting content that is relevant and useful for clients
• - Articles and video that educate prospects (BYF is the only provider of video content)
• - Email and video newsletters
• - Google Reviews scale up improving your local reputation and branding
• - Search engine optimization that is top notch and supported by online reviews and content
• - Best in class Local Search work

These components have a synergistic impact on your practice and may be adequate for your practice.  

Below are accounting firms that have benefited from BYF's Content Marketing in a Box program and receiving lots of Google Reviews.

Firm Name - (market location) - number of Google Reviews now

• Sullivan & Company CPAs (Bethesda MD) - 158 Google Reviews
• Kidwell & Assoc CPA (Bonita Springs FL) - 131 Google Reviews
• Madsen CPA (SLC Utah) - 130 Google Reviews
• Stephen Gunby CPA (Northern NJ) - 104
• David Rumsey CPA (Arlington WA) - 88
• RKN CPA (Fairfax VA) - 83
• Seibel & Katz (Cincinnati OH) - 83
• Management Concepts CPA (Reston VA) - 76
• James Moriarty CPA (Woburn MA) - 71
• WJM CPA (Troy MI) - 66
• Davidson CPA (Sugar Land TX) - 65
• Caniff CPA (Lynnfield MA) - 64
• All Business CPA (Albuquerque NM) - 63

If you know any of these accountants, they are looking forward to tax season and the new business it brings. By all means, Google Reviews support lead generation and search engine optimization. This, in combination with all aspects of content marketing, will generate a healthy flow of leads for your accounting practice.

This Content Marketing program can be supplemented with Google paid advertising and niche websites.  Many accountants start with the Content Marketing program as the foundation and then add the Outsourced Marketing Program for accelerated growth and niche development.